13.05.2024 13:30

How to Rank Higher on Google in 5 Steps

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Search Engine Optimization (SEO) is a MUST in digital marketing! But here is a bitter reality: getting your site to appear at the top of Google’s search results can be challenging. But fear not!! There are some SEO hacks that can help you rank higher on Google.

At SEO Penguins, a top SEO services providing agency in the town, our professionals are well-versed with the NITTY-GRITTIES of ranking. In today’s post, we will break down the process into straightforward steps that anyone can understand & even implement. The 5 untold steps in this guide will help you rank on Google. Let’s delve in!!!

5 ways to increase your Google rankings!

Tweak your on-site SEO

First & foremost, you need to optimize your page. No worries because it is not rocket science!! Here are some crucial areas to focus on to improve your on-site SEO:

  • Keyword research

Use good online keyword research tools to find key terms your target audience is searching for.

SEO Penguins takes keyword research seriously. That’s why our on-page SEO experts use paid keyword research tools to find the most relevant keywords that align with your site’s content & target audience. How??

Our meticulous research involves deep-diving into search trends, competitor analysis, and search trends to ensure we unveil HIGH-PERFORMING keywords!!! In addition, we focus on mixing high-intent and long-tail keywords. Avail our keyword research services to navigate the intricate SEO world with precision.

  • Place keyword strategically

Once you pick up relevant keywords, the next step is to include these terms in your site content….including titles, meta descriptions, headings, & the body copy itself. Remember, avoid overdoing it because this leads to keyword stuffing.

Ensure that the keywords naturally fit within the context and don’t disrupt the flow of your writing. Plus, use variations of your chosen keywords to capture a wider audience. If you keep updating and refining your keyword strategy, you can stay ahead of the competition.

  • Optimize content for readability

Do you want to keep readers hooked throughout??? For this purpose, you have to make it easy to read & understand…this provides a better user experience & leads to higher retention rates. WOW!!!

How to achieve optimal readability?

Break up your content into BITE-SIZED paragraphs (2-3 sentences) to avoid overwhelming your readers with large blocks of text. Additionally, using subheadings to guide your readers is a smart move. Don’t forget to include bullet points in your site content.

Align your content to search intent

Search intent matters the most!

What is search intent? It’s all about understanding what your target readers are looking for when they type in a query…in Google’s search bar.

If you align your content with the user’s intent, you will be able to deliver the information they’re opting for. And guess what?? This sends a positive signal to Google that your site is relevant & valuable.

Content that is aligned with users’ search intent keeps them happy. Yeah!!! They are more likely to stay on your site for a longer period of time & bounce less. So you will have a better chance of converting them into customers.

When people find what they’re looking for on your website & stick around it, it boosts DWELL TIME. This tells Google your content is informative & valuable.

Look at the most common questions related to your target keywords & respond to those questions directly in your content. This shows Google you are providing the ultimate solution to people.

Make your Call to Action (CTA) relevant to the search intent. “Purchase Now & Fix Your Pain Points” might be appropriate…if someone is researching products. Conversely, “Learn More” could be ideal for informative articles because it encourages users.

You can create a WIN-WIN situation by aligning your content with search intent.

Cover the topic comprehensively

Your content aligns perfectly with the main search intent of users. Sounds amazing!! But the game isn’t finished yet because there might be some additional information or subtopics people are looking for within the topic. That’s why you should cover all the INS & OUTS of your topic. This tells Google your content is highly valuable for consuming information.

With that said, you should cover the subtopics of your topic.

Detailed content keeps readers hooked for longer periods, as they find answers to all their queries without having to read several articles. This reduces bounce rate, an important ranking factor.

The icing on the cake is that high-quality & comprehensive content is more likely to attract backlinks from other sites looking to link to a credible resource. Backlinks are an irresistible factor in determining a site’s authority & ranking.

Focus on technical SEO

Technical SEO is important in improving your site’s visibility to search engines. And guess what??? This increases your chances of appearing higher in search results. How to excel in technical SEO?

First, you need to optimize your site’s structure & speed. You should ensure your site’s architecture is user-friendly with simple navigation, clear headings & subheadings, & natural placement of keywords. You can leverage Google Page Speed Insights to track your site’s LOADING TIME.

Our technical SEO professionals implement proper meta tags, XML sitemaps, & schema markup so that your site provides all the necessary information about your site’s content to search engines. Moreover, they check for any broken links, maintain a clean URL structure, & fix 404 errors!!

End results???

You will be able to boost your site’s SEO performance & ultimately improve your ranking potential!

Revamp old content

Don’t let your content gather dust!!! Honestly speaking, it’s easy to get caught up in the constant churn of writing fresh material in the world of online content. But what about those well-knit blogs you published in the past?? Here is a secret many content creators often overlook: refreshing old content!

Think of it as giving your already-published content a makeover. Revisit and update those posts to get more mileage out of your content efforts.

Revamping old content should be your strategy because search engines favor sites that are actively updated with fresh and valuable content. By regularly refreshing outdated content, you can show Google your site is alive.

We all know that information evolves quickly…and past blog posts might contain outdated details or broken links. You should give them a makeover by updating them with the latest information.

Are you ready to refresh your old content? Here’s your action plan:

  • Audit your content

First things first, conduct a content audit to identify areas that deserve a refresh. Content audit has been made simpler & easier by SEO Penguins. Our team of seasoned experts leaves no stone unturned to analyze every single aspect of your content strategy. We deliver actionable insights that are tailored to propel your brand to new heights.

So, availing our content audit services isn’t just a small investment in your content strategy but…a smart move toward achieving SUSTAINABLE GROWTH.

  • Refresh your content 

Once you’ve identified your target posts, dive into the process of refreshing them. Update them with the latest stats insights, & add new sections to address trends. Don’t forget to fine-tune the formatting for better readability.

In addition to refreshing your old posts, you should also consider repurposing the updated content into different formats like podcasts, videos, & infographics. This step enables you to reach new audiences.

Bottom Lines

Ranking your site on Google may seem like a HARD NUT TO CRACK, but by following 5 straightforward steps, you can accomplish this task. Remember, SEO is not a short journey…it’s a continuous journey. With that in mind, you need to create compelling content, optimize your site, & monitor your progress. You’ll see the desired results only with…dedication & these actionable steps.

When it comes to optimizing your website for search engines, SEO Penguins has your back every step of the way!!!

From thorough keyword research to content optimization, & refining your on-page SEO elements to optimizing technical aspects, we’ve got you covered. Take the next step & avail our SEAMLESS SEO services today for magical results!

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