Hello!
You may have heard it before, but it’s worth repeating – not all web hosts are created equal. If you are dealing with slow page loading speeds, it may not have anything to do with your web design. You can spend hours or days optimizing, compressing, and caching; however, if you don’t address the bigger issue – which may be your hosting provider – the issue will never be resolved.
The Importance of Page Loading Speed
Two main reasons speed matters when it comes to your website:
1. Users Expect Instant Gratification
Today’s society has a “give it to me now” attitude. People do not have the patience or time to wait a whole 10 seconds to load your page content. This means if you aren’t using the best VPS hosting, which provides lightning-fast loading times, there’s a good chance they will bounce away from your page, never to return.
In fact, according to one study, up to 47% of visitors expect that a page will load in under two seconds, and up to 57% of site visitors will abandon a page that takes over three seconds to load. Now is the time to conduct a website speed test to ensure your site is not guilty of slow loading times.
2. Google’s Goal Is to Give People What They Want
Google is dedicated to making sure that searchers get exactly what they want. If they want something fast, that is what Google will deliver. Now that page load speed is a ranking factor, and it is more important than ever to ensure your site isn’t taking too long.
The Impact of Web Hosting on Site Speed
Now it is time to dive into what impact web hosting has on website speed. Keep reading to learn what that is.
Dedicated or Shared Hosting Considerations
Shared hosting, as the name implies, means you are sharing with other users. If the other users are taking up bandwidth on the server, then you have to wait your turn. This can cause slow load times.
However, with dedicated hosting, this isn’t the case. While it may cost more, you have instant and ready-to-go access to the server when it is needed.
If you are using a shared hosting provider, this may be the reason your site loads so slowly. Remember, the slower your site loads, the fewer conversions you can make. It is well worth it to pay more for quality, private web hosting services.
Encryption
Google has made a push for speed, but you may have missed the focus on encrypted information. If you don’t have an HTTPS, then when someone lands on your site using Chrome, it will read “NOT SECURE.” This is Google forcing its hand and making it almost mandatory that websites purchase SSL certificates.
The good news is that you don’t have to pay exorbitant amounts of money to get this high-security level. There are some free services that you can get through the right website host. This is something you should consider when choosing a hosting service provider.
Hosting Location
When someone attempts to load your website, your request will be sent to the web host, and then the information is returned. If the main users are in the U.S., but your web host is in Australia, it takes time to get the request sent and receive a response.
You can improve delivery times with the help of a CDN – Content Delivery Network. Instead of paying the cost of several servers from around the globe, a CDN will cache versions of the website to provide faster delivery.
Is It Time to Reconsider Your Web Hosting Service?
As you can see from the information above, the web hosting service you use can significantly impact your website loading time. Because of this, you need to make sure you find the right host that offers faster page loading times.
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