Google Labs has launched Doppl, a groundbreaking mobile app that redefines virtual try-on technology, positioning itself as a formidable competitor to fashion tech startups and traditional fitting rooms.
Available on iOS and Android exclusively for U.S. users aged 18 and older, Doppl leverages Google’s advanced AI to deliver a seamless, immersive experience that lets users visualize and animate clothing on their own bodies.
Redefining Virtual Try-Ons
Doppl simplifies online shopping with a user-friendly process: upload a full-body photo of yourself and an image of any outfit — be it a retailer’s product photo or a screenshot from social media.
Powered by Google’s AI models, including Gemini and Imagen, Doppl instantly renders the clothing onto your body, accounting for fit, shape, and proportions with remarkable accuracy.
What sets Doppl apart is its animation feature. Beyond static visuals, the app generates a short video showcasing how the outfit moves as you “walk” virtually, offering a dynamic preview of how the clothing flows and fits.
This immersive experience addresses a key pain point for online shoppers: uncertainty about how an outfit will look and feel in real life.
A Cut Above the Competition
Doppl’s animation capability gives it a significant edge over many virtual try-on startups, which often focus solely on static images. Posts on X praise its versatility, noting its ability to handle diverse clothing styles, from casual tees to formal dresses.
By combining Google’s robust AI infrastructure with a polished, mobile-first interface, Doppl delivers a level of sophistication and scalability that smaller players struggle to match.
Available on the App Store and Google Play, Doppl’s standalone app format underscores Google’s ambition to disrupt the fashion tech space. Unlike features buried within larger platforms, Doppl’s dedicated app ensures a focused, streamlined experience tailored to shoppers.
A Threat to Startups and Traditional Retail
Doppl’s launch has sparked excitement and concern, with X users dubbing it a “startup killer.” Its accessibility and advanced technology threaten to overshadow niche virtual try-on companies, many of which rely on less powerful AI or face challenges scaling their offerings. By offering a free, high-quality app backed by Google’s resources, Doppl could capture significant market share from these smaller competitors.
Traditional fitting rooms are also at risk. Doppl allows users to try on countless outfits from home, reducing the need for in-store visits. This aligns with the growing demand for convenience in e-commerce, as shoppers increasingly seek ways to make confident purchases online. As one X post noted, Doppl answers the question, “What would I look like in this outfit?” with unprecedented clarity and flair.
U.S.-Only, For Now
Currently, Doppl is exclusive to U.S. users, a limitation that has frustrated international audiences on X. While Google hasn’t shared plans for a global rollout, the company’s history of scaling successful Google Labs experiments suggests broader availability could follow if Doppl gains traction.
The Bigger Picture
Doppl is more than a virtual try-on tool—it’s a showcase of Google’s broader AI strategy. As part of Google Labs’ growing portfolio of experimental consumer tools, Doppl demonstrates how generative AI can transform everyday experiences like shopping. By integrating advanced models like Gemini for image processing and Imagen for rendering, Google is pushing the boundaries of practical AI applications.
However, Doppl faces challenges in a crowded and volatile market. As highlighted in Innovation Endeavors’ State of Foundation Models report, many AI-powered photo applications lose significant revenue shortly after their peak due to rapid model obsolescence and shifting trends.
To stay ahead, Doppl will need to evolve through user feedback and continuous updates to maintain its competitive edge.
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Try Doppl Today
For U.S. shoppers ready to elevate their style game, Doppl is available now on iOS and Android. Upload a photo, select an outfit, and see yourself in a new look — complete with a dynamic video preview.
Whether you’re browsing online stores or eyeing a friend’s wardrobe, Doppl makes finding the perfect fit effortless and engaging.
For more details, visit Google’s official blog: https://blog.google/technology/google-labs/doppl/.
