Does Target accept Apple Pay? How to Use Apple Pay at Target?

Hello!

If you’re wondering how to use Apple Pay for purchases at Target, you’re in the right place. In this guide, we’ll walk you through using Apple Pay at Target stores, on the website, and in the Target app.

It’s useful to understand the differences between in-store payments and online checkout. We’ll also clarify how Apple Pay works versus the Apple Card and explain how to use the Apple Card even when Apple Pay isn’t accepted.

About Target

Target is one of America’s leading retailers, with over 368,000 employees and more than 1,900 locations nationwide. The chain is popular for its affordable groceries, stylish clothing, electronics, jewelry, toys, furniture, lawn and garden products, shoes, pet supplies, and beauty and health essentials.

As contactless payments continue to grow in popularity in 2026, Target has expanded its supported payment options to include modern digital wallets like Apple Pay.

Shoppers across the United States can now conveniently pay with Apple Pay both in physical stores and online.

Does Target Accept Apple Pay?

Yes, Target accepts Apple Pay. You can use it for contactless payments at store registers, self-checkout kiosks, on the Target website via Safari, and inside the Target mobile app.

How to Use Apple Pay at Target

To pay with Apple Pay at Target, first add a debit or credit card to the Wallet app on your iPhone or Apple Watch. If you already have Apple Pay set up, simply tap the “+” icon in the top-right corner of the Wallet app and either scan your card or enter the details manually.

Once your card is linked, you’re ready to pay at Target.

In-Store Checkout

At a staffed checkout counter:

1. Double-click the side button on your iPhone to open Apple Pay.
2. Authenticate with Face ID, Touch ID, or your passcode.
3. Hold your device near the contactless reader until you see the checkmark.

The payment processes instantly using the card stored in your Wallet.

Self-Checkout

After scanning your items, select the card payment option. Double-click the side button to open Apple Pay, then hold your iPhone over the terminal. The transaction completes in seconds.

Using Apple Pay on the Target Website and App

You can also use Apple Pay when shopping on target.com or in the Target app. Make sure you’re using Safari on an Apple device; other browsers won’t display the Apple Pay button. At checkout, simply tap the Apple Pay option and confirm with Face ID or Touch ID.

Is Apple Pay Safe at Target?

Apple Pay uses tokenization and biometric authentication, making it one of the most secure ways to pay. As with any payment method, it’s wise to monitor your accounts regularly.

Fees and Limits

There are no additional fees for using Apple Pay at Target. Limits are set by your card issuer rather than by Target. For purchases over $50, you may occasionally be asked to provide a signature.

Troubleshooting

If Apple Pay isn’t working, ask a Target team member for assistance. Common fixes include ensuring your card is added correctly, your device has sufficient battery, and the store’s terminal is contactless-enabled.

Wrapping Up

You can confidently use Apple Pay at Target both in stores and online. There are no extra fees or restrictive limits, making it a fast and secure payment choice.

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