When you hear the word fashion, probably the first thought that strikes you is clothes, accessories, models and everything fancy. However, the world of fashion is vast and ever-evolving. With every day-changing requirement, newer fields keep brewing up. One of the most popular and growing fields in the fashion industry is fashion communication.
Here is everything you want to know about making a career in fashion communication:
What Is Fashion Communication?
Fashion communication involves communication through fashion, which has become a dire need of the present. Today, brands all over the world, irrespective of their industry have to invest in building effective communication. Fashion communication creates and facilitates communication for the fashion industry – verbal, written, oral and more across all channels, including social media. It is a specialized field of study that enables students to learn communication knowledge and skills relevant to the lifestyle and the fashion industry.
Fashion communication is an amalgamation of the lifestyle industry and fashion industry, providing you consolidated study across exciting and innovative subjects, such as designs graphics, displays, exhibits, space design, fashion photography, event management, creative writing, advertising, etc. So, if you feel the creative genius in you has what it takes to be the link between the firm you are working for and the external world, then the fashion communication course is meant for you.
A course in fashion communication enables you to become more capable and cross-functional with a high level of skill and domain knowledge. In this course, the understanding of media is amalgamated with fashion and the products, making it more refined and technical. After pursuing a course in fashion communication, you will be an expert with communication solutions for the fashion and lifestyle industry.
The icing on the cake is that the student does not have to pursue different courses in media and fashion to find the right balance. This course covers it all.
What Is The Relevance Of The Fashion Communication Course?
In this competitive world, brands are struggling to communicate their messages in the right way to the right people through the right mode. Brand communication has become an integral part of establishing a good image for the company and also creating brand awareness. People associate the brands with an image they create through different sources of information they receive. Hence, brands must deploy sincere efforts to develop a unique brand identity to maximize their impact and visibility.
All this and more are possible with the help of effective fashion communication.
What Are The Career Prospects After Pursuing A Fashion Communication Course?
There are ample job opportunities for fashion communication graduates. The job profile promises you a safe future not just in India but abroad as well. Some of the most promising job roles to choose from after completing the fashion communication course are listed below:
- Fashion Advertiser
- PR Manager
- Retail Space Designer
- Event Manager
- Art Director
- Fashion Marketing Manager
- Brand Manager
- Image Consultant Design Assistant
- Fashion Assistant
- Fashion Editor
- Fashion Stylist
- Graphic Designer
- Fashion Photographer
- Fashion Journalist
- Visual Merchandiser
Apart from this, the increasing level of digitization has further expanded the horizon of fashion communication. The new disciplines of fashion designing enable students to hone skills in traditional design as well as explore human-centered concepts and system design processes.
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