Chef Admits His Smash Hit Pizza Was Invented by ChatGPT

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A chef in Dubai used OpenAI’s chatbot ChatGPT to develop a pizza recipe — and the result proved so popular that it quickly became a bestseller.

Spartak Arutyunyan, head of menu development at the international pizza chain Dodo Pizza, told the BBC that the AI-generated recipe “was actually a huge hit, and it’s still on the menu.”

A Bold Fusion Born in Dubai

To reflect Dubai’s rich culinary heritage, ChatGPT proposed an adventurous blend of ingredients: Arab shawarma chicken, Indian grilled paneer cheese, Middle Eastern za’atar herbs and tahini sauce. The suggestion combined flavours from several regional cuisines on a single pizza, creating a cross-cultural mix that might not have occurred to a traditional chef.

“As a chef, I wouldn’t mix these ingredients ever on a pizza, but still, the mix of flavours was surprisingly good,” Arutyunyan told the BBC.

The Menu’s Rejects

Not every idea made the final cut. Arutyunyan revealed that other ChatGPT recipes were rejected, including a pizza topped with strawberries and pasta, as well as one featuring blueberries and breakfast cereal.

AI Experiments Across the Industry

In 2026, a “bespoke smoothie shop” called BetterBlends in San Francisco closed after its hyper-personalised recipe concept failed to attract enough customers. A taco shop in Dallas also experimented with generative AI, yielding similarly mixed results.

Velvet Taco culinary director Venecia Willis told the BBC that ChatGPT produced some “funky combinations.”

She views the technology as a useful spark for creativity: “I think AI is a great tool to use when you’re in a bit of a creative slump, to get the brain going again — ‘that combination might actually work, let’s try it.’ The AI can suggest something maybe I wouldn’t have thought of.”

Expert Caution on AI-Generated Recipes

Other specialists remain more sceptical. “If you can get ChatGPT to spit out something that looks like a recipe, then it’s because there are recipes on the internet,” Emily Bender, professor of linguistics at the University of Washington and a noted AI critic, told the BBC.

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