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WhatsApp to Introduce Advertising for the First Time After 11 Years

WhatsApp to Introduce Advertising for the First Time After 11 Years

The Cannes Lions festival kicked off with a bang and a bold shake-up as WhatsApp, the messaging giant owned by Meta, prepares to introduce advertising for the first time in its 11-year history. This move marks a significant departure from the app’s original philosophy, where its founders staunchly opposed any form of ad-based monetization, prioritizing a clean, user-focused experience. Now, that stance is set to change, stirring both excitement and controversy.

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