Hello!
Over 5.5 million new businesses launched in the US during 2023. This includes thousands of startups with innovative and creative ideas. But we all know which startups survive: the prominent ones that get funding. You can have the world’s best idea… but if people can’t find you, then it’s all for nothing.
Search engine optimization is one of the things that can help you survive the competition. We gathered the 5 most important hacks to boost your SEO and increase your startup’s visibility online. Read on now!
Why is SEO Important for Startups?
SEO helps your startup establish an online presence and drives organic traffic, which is essential for growth. You’ll get long-term benefits without extra investment, which is required in paid advertising.
This means potential customers are more likely to find your business when googling something online.
For a startup with a limited marketing budget, investing in SEO is a cost-effective way to attract high-quality leads without the need for expensive advertising campaigns.
You invest in content and technical optimization only once, and reap the benefits for many months after that.
SEO also helps your startup build credibility and trust. When your website ranks higher in search results, it gives the impression that your business is authoritative and trustworthy. This can significantly influence customer decisions, leading to higher conversion rates.
5 Hacks to Boost SEO for Your Startup
If you’re looking for a step-by-step guide on growing SEO for startups, we’ve got you covered with the best tips and expert recommendations. The following list is based on practical experience and professional advice from experienced SEO specialists.
1. Order a Professional SEO Strategy
SEO is complex and involves various technical and creative elements that must work together. A professional SEO strategy is a blueprint that fits your startup’s needs and goals. It includes an in-depth analysis of your market, competitors, target audience, and current website performance.
You can choose one of these options:
- Hire a freelancer;
- Hire an in-house expert;
- Partner with an agency.
Hiring a freelancer is usually the cheapest option, although you can’t always be certain you’ll get a high-quality result. In-house experts are the most expensive option and require a lot of time to be hired.
Agencies are the most cost-effective choice, but you still have to do your research. Always check reviews and case studies regardless of your choice.
When you invest in a professional SEO strategy, expect a detailed plan outlining keyword research, content strategy, link-building plans, technical SEO improvements, and performance tracking. This strategy will serve as a roadmap for implementing effective SEO practices that drive traffic and conversions.
2. Use Long-Tail Keywords
Long-tail keywords are specific search phrases that typically contain three or more words. They are less competitive than broader keywords and often indicate a higher intent to purchase or engage. For example, “how to do SEO for startups” is considered a long-tail keyword.
Conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs to identify long-tail keywords relevant to your niche. Integrate these keywords into your website’s content: blog posts, product descriptions, and FAQs. Also, don’t forget to optimize your homepage.
This will help you rank higher for these specific queries and attract visitors who are looking for exactly what you offer. They are usually your startup’s golden customers, bringing maximum income to your product.
3. Create Shareable Content
Content is at the core of any SEO strategy. Creating content that is informative, valuable, and also shareable can amplify your reach. When people share your content on social media or link to it from their own websites, it sends positive signals to search engines, boosting your rankings.
Examples of shareable content:
- Infographics;
- Charts;
- Statistics;
- Tips;
- Expert comments;
- Guides.
You’ll also have to ensure your content is visually appealing to draw attention and easy to share by including social sharing buttons. Typically, publishing 1-2 blog articles per week on your website is a good approach.
Although you won’t be able to make all content shareable, you’ll be always up-to-date for search engines.
4. Build Backlinks
Backlinks are one of the most ranking factors on Google. They help search engines determine your website’s authority and relevance. The more high-quality backlinks you have, the better your chances of ranking higher in search results.
You can get them from:
- Guest posts;
- Shareable content;
- Aggregators like Clutch;
- Social media.
It’s a long-term and complex approach that requires a decent understanding of the industry, as using this strategy in the wrong way may even damage your SEO. That’s why we recommend partnering with experts from SEO G.O.A.T. who have many years of experience.
They helped 100+ clients increase their rankings with top-tier guest posts with backlinks from authoritative websites. You’ll also get special pricing for bulk orders.
5. Optimize for Mobile
Google maintains a mobile-first indexing policy, considering the mobile version of your website as the primary version when ranking it in search results. Also, most people generally Google stuff through their phones, and that’s what your target audience uses in 100% of cases.
You’ll have to focus on:
- Responsive design that adapts to different screen sizes;
- Optimized images and media to reduce load times;
- Top-tier UX that optimizes navigation.
Although Google’s Mobile-Friendly Test tool is no longer available, you can use many alternatives like Sitechecker and other add-ons. Make sure everything loads quickly and according to Google’s requirements.
Summary
Implementing these hacks in your startup’s SEO strategy will help you improve visibility and increase organic positions. All the mentioned strategies will help your startup find more customers and increase your budgets to grow into something bigger. It’s a real must-have in today’s competition!
Thank you!
Join us on social media!
See you!
