For the past week, Alex Hormozi’s relentless advertising campaigns across every platform left us wondering what we’d done to deserve the onslaught.
Then it clicked. Over the weekend, Hormozi shattered the Guinness World Record by selling over 2.5 million copies of his book on its first day of release during a live stream, raking in nearly $100 million. This feat eclipsed bestsellers from Prince Harry, Barack Obama, and Michelle Obama, marking a seismic shift in book launch strategies.
So, what was the magic behind this? Hormozi ditched the standard “buy my new book” call-to-action for a bold, unconventional approach.
Instead of individual sales, he pitched a bulk-buy bundle offer: $6,000 for 200 copies, encouraging fans to donate, gift, or raffle them off to their followers or colleagues. This sparked a viral giveaway machine.
Fans got creative — some demanded newsletter sign-ups for a free copy, others asked for comments on posts. Within 24 hours, every sales and marketing enthusiast knew about Hormozi’s book.
The momentum didn’t stop. The next day, he hosted another stream, followed by an 11-hour session, totaling three days of live content. By the end, he’d sold 3.6 million copies across just 18,000 transactions — a testament to the power of bulk sales.
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The takeaway for creators? It’s time to master small-scale wholesale. Hormozi’s strategy turned a book launch into a movement, leveraging community engagement and clever bundling to break records. This isn’t just a win for him — it’s a blueprint worth studying.
