7 Types of Content Your Website Needs in 2024

Hello!

Investing in outstanding content is a crucial aspect of any marketing strategy capable of delivering next-level results. Research on content marketing success rates consistently shows that 80% of marketers who are “extremely successful” maintain a documented content strategy.

Clear trends also emerge around the formats that best attract, engage, and convert audiences, underscoring the importance of selecting the right content types for your site. Whether you’re seeking practical tips or fresh inspiration, here are the seven types of content your website needs in 2026.

Video

Over the past several years, video—both long-form and short-form—has become nearly ubiquitous. In 2026, 91% of marketers invested in video marketing, and 96% viewed it as a vital part of their strategy. Consumers echoed this sentiment: 91% wanted to see more online videos from brands.

Even if video production feels like a significant investment of time or budget, exploring opportunities to feature it on your website is worthwhile. The most effective approach is to create user-friendly explainer videos for your homepage, landing pages, or product pages. These clips boost product understanding and inspire conversions.

SaaS brands like Klue demonstrate this well: a concise 75-second homepage video clearly explains how the solution works, tailored to audience needs. You can also complement written content with short video clips, as seen on the Goldcast blog, where excerpts from live events add valuable context to articles such as “How Demand Gen Marketers Can Build Loved and Trusted Brands.”

Easy-to-use self-service tools

The B2B buying journey is lengthy and complex, often involving multiple decision-makers and spanning months or even a year. High-quality content can help convert prospects more effectively. Deloitte’s research shows that 79% of buyers want self-service options, while 75% expect easy-to-use customer apps and websites.

Interactive or visual tools therefore make excellent additions to your site. Shop Solar’s simple calculator for watts, volts, and amps helps prospects quickly understand their energy needs. Infographics and visual data representations also excel at making complex information accessible and highly shareable, shortening the sales cycle. The “What Planets Are Visible Tonight” article on Love the Night Sky illustrates how charts and images can transform dense data into user-friendly resources.

Long-form content that builds credibility and shows expertise

Today’s B2B buyers rely heavily on trusted sources. The G2 Software Buyer Behavior Report found that 85% of buyers turn to industry experts, colleagues, and professional networks for purchasing advice. Long-form written content remains one of the strongest formats for building credibility and demonstrating expertise.

In-depth resources showcase your team’s knowledge, earn more backlinks, and provide ample space for data, research, and visuals that improve SEO. Aura’s comprehensive guide on retail arbitrage on Amazon exemplifies this approach: it delivers step-by-step, example-backed instructions while maintaining transparency by placing the brand’s solution at the end.

Gated long-form content can also serve as a powerful lead-generation tool. Ada’s 2026 Forrester Total Economic Impact report demonstrates how restricting access in exchange for contact information works when the resource delivers clear value.

Product comparisons

Many buyers enter the funnel already aware of possible solutions and may head straight to review sites, Amazon, or your own website. G2 research indicates that 84% of software buyers conduct evaluations on review platforms. Product comparison content therefore addresses prospects at later stages of the journey.

Medical Alert Buyers Guide’s “Best Medical Alert Systems of 2026” chart ranks options by user ratings and highlights key features. ClickUp takes a more targeted approach with dedicated competitor comparison pages, such as “Todoist vs. ClickUp,” featuring clear feature charts that help prospects evaluate differences quickly.

User-generated content

Buyers often trust peer opinions more than branded messages. User-generated content stands out for its ability to build trust. Case studies and expert testimonials backed by real data drive conversions effectively. SingleStore’s customer page showcases impressive results, including solving 100+ use cases, a 40x reduction in auditors, and 4+ million transactions per minute for General Electric.

UGC can also appear beyond dedicated testimonial pages. Lanteria’s blog appends a UGC section to every post, featuring review-site rankings and user testimonials that reinforce credibility.

Post-purchase support content

Research from Nexthink reveals that 49.96% of software licenses go unused, resulting in roughly $45 million in monthly losses. Consequently, post-purchase support materials—onboarding guides, training resources, and technical documentation—heavily influence buying decisions.

Lucky Orange’s Help page offers installation guides, team-adoption advice, API references, and video-enhanced tutorials such as “Introduction to Dynamic Heatmaps.” Streak’s “Introducing Streak AI” update combines a product announcement with an embedded demo video, demonstrating ongoing commitment to existing users.

Content audits

Publishing new content yields limited results without regularly updating existing articles. Semrush’s State of Content Marketing report found that content audits increased engagement for 53% of marketers and improved rankings for 49%. Reviewing and refreshing posts every six months—or sooner when industry changes occur—keeps information relevant. Displaying both publication and last-updated dates, as HubSpot does in its “How to Train Your ChatGPT” guide, signals freshness to readers.

Final thoughts

Selecting the right content formats is essential for achieving strong ROI from your content marketing strategy. Ultimately, the most effective choices depend on your specific audience’s needs. Revisit your target audience’s preferences and priorities to ensure you’re creating and surfacing the resources that deliver the greatest value.

Thank you!
Join us on social media!
See you!