26.06.2023 17:30

7 Tips on Successfully Marketing Retail Stores Online

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There are up to 24 million e-commerce stores in the world. Learning about marketing retail stores online will make your own retail business thrive.

Around 2.14 billion people around the world are browsing, comparing, and buying products online in 2021. If you make the right moves, your retail website will attract that audience.

The internet has taken the retail industry to a new level of convenience and prosperity. You deserve to get a slice of that pie.

Here are five key tips for marketing your online retail store.

1. Define Your Brand

A strong online marketing strategy always includes a strong branding strategy. Create a consistent brand identity that visually represents your brand well.

Choosing a brand color palette will help you brand your retail website. Taking advantage of opportunities to display your logo will also further your branding efforts. At the very least, your logo should always be prominently displayed on your website.

Speaking of websites:

2. Make Your Website Mobile-Friendly

Mobile traffic has been increasing over the years. Having a mobile-friendly website makes you more likely to convert the mobile traffic coming your way. If your website isn’t mobile-friendly, you’ll miss out on sales.

Check out how your retail store website design looks on multiple mobile devices. Whatever you see there is what online consumers are also seeing. If your website looks disjointed or improperly formatted, adjust it until it looks right.

3. Flaunt Your Specialties and Certifications

Promote and accentuate your retail business’s specialties. For example, if you sell green-friendly or vegan clothes, make sure it’s obvious on your website.

Gaining certifications helps you demonstrate expertise/proficiency and build brand trust. For example, becoming a WISE authorized service provider tells your customers that you’re skilled at retail repair, including smartphones. Plus, getting certified means you’re free to display the WISE logo on clothing, storefronts, and vehicles.

4. Engage in Content Marketing

Publishing informative content positions your brand as an authority in your field. This makes your brand, business, and website look more credible and appealing to internet users.

Always use SEO to guide your content marketing projects. Researching keywords gives you insight into how frequently users search for them. A solid keyword strategy mixes keywords with high search volumes and keywords with lower search volumes.

Creating content that focuses on long-tail keywords is an easy way to raise your SEO ranking. (Long-tail keywords contain three words or more.) Again, keyword research will tell you which long-tail keywords are relevant and valuable to your audience.

5. Use Social Media

Social media helps you entice people into buying items online. Always include high-quality images of and links to your products on social media. That way, more people will see them.

Don’t forget to set your logo as your profile picture on all of your social media accounts! This will brand all of your interactions and spread brand awareness. It’ll also make your brand seem more human, which increases brand loyalty.

6. Marketing Retail Stores Online Is Worth the Effort

Around 90% of Instagram users follow a business on the platform. Since it centers on visual content, it’s a hot spot for marketing retail stores.

Google Shopping ads also drive sales. It’s also super easy to set up your campaign.

Make your business boom—check out our business articles. Your bank account will love you for it.

7. Conduct Conversion Ratio Optimization (CRO) Audit

Traffic acquisition for online retail stores is extremely competitive these days. Moreover, Amazon converts up to 40-60% of users in some product categories.

So it’s hard to compete and survive if an online store is not highly converting. Conduct CRO audit to detect the biggest drop-offs and conversion barriers to fix that and optimize the UX.

When the website changes are data driven then the probability of increasing conversions is higher. But A/B test the UX changes to specifically measure the impact on conversions.

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