21.03.2024 11:30

10 Best SEO Tools for E-Commerce Website

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The advancement of the internet has made life simpler for many people. You can order anything from any store at the click of a button. But, there is still one problem plaguing the E-commerce industry i.e. SEO. It is well-known that SEO increases your visibility and boosts sales while providing a more holistic view of your clients.

Improving your website ranks higher in search engines such as Google is known as SEO (search engine optimization) for E-Commerce websites. Ecommerce SEO is a strategy for increasing your online store’s appearance on search engine results pages (SERPs). When consumers search for your items, your website should rank on the first page to generate more visitors.

Paid search may give you new users, but SEO is also considerably less expensive. Furthermore, ad blockers and ad blindness may diminish the efficiency of sponsored search, so you should definitely optimize your site. You will miss significant exposure to qualified and interested eCommerce shoppers if your website does not rank in the SERPs. Is it easy to find your things, even if they’re advertised on the internet?

In this case, eCommerce SEO comes in handy. It enables you to communicate with your target audience without spending money on adverts. High-quality merchandise, fascinating content, and strong calls to action may lure visitors to your website.

SEO tools, both old and new, make it simpler for site owners to figure out what activities they need to do to remain on top of the page. If you want to get started with SEO or improve the performance of your E-commerce website, here are top 10 free SEO tools for E-Commerce Websites you should be using.

10 free SEO tools for e-commerce websites with this article for online store owners

1. Google Analytics

Google Analytics is the most popular tool for tracking your website traffic. It is a service offered by Google that helps online businesses analyze their website performance. With the knowledge it produces, users can go for a thorough assessment of visitor’s behavior on their site. Therefore, you can take appropriate actions to improve your site concerning the visitors’ preferences and difficulties in navigating through your site.

It provides a detailed report of where your visitors come from and what part of the world they belong to. Besides, Google Analytics can also tell you about the channel through which your visitors reach your site, what content they read and what actions they took.

Features of Google Analytics tool for eCommerce website

  • It helps you track your e-commerce store data, and you can see the number of visitors to your store, the number of transactions, and the average value of each transaction.
  • This feature of Google Analytics helps you in setting up your goals. It’s a statistic that informs you which sources help your store, which goods bring in the most traffic, and how many conversions there are altogether.
  • This also lets you connect your AdWords account with Google Analytics. It will help you in tracking the keywords that bring traffic to your store.
  • The tool allows you to search your site and see the corresponding reports. It is a valuable feature to help you find what pages of the website are prevailing among your audience and the most popular results.
  • It is a feature of Google Analytics that lets you generate an SEO report by highlighting which keywords bring more traffic to your online store.

2. Google Search Console

Google Search Console also known as “Google Webmaster Tools,” is another handy SEO tool for an E-commerce website that helps you get an overall view of how your site ranks on Google and then Google will index your site if you sign up for an account.

A Search Console account allows you to monitor your website’s ranking, traffic, and user engagement and manage your site’s presence in the search engine results.

It also gives you several reports on which factors influence your ranking and how those factors change over time, which is essential to analyzing the effectiveness of the SEO campaign.

Features of Google Search Console tool for eCommerce website

  • It allows you to identify terms that are likely to be search queries for your website in a particular location.
  • You may use Search Console to see how often your visitors click on your site’s pages and what kind of information they’re interested in.
  • This is how your website appears in the search results on Google.
  • Under the site coverage section, you can see how your website is ranked on Google.
  • Before Google can begin indexing your content, you need to create a sitemap, which lists all the pages on your website and how they’re interlinked.

3. Ubersuggest

Ubersuggest is a user-friendly keyword research tool that allows you to find long-tail keywords for your niche site. The software will enable you to find related keywords by entering a base or seed keyword.

If you are unsure which keywords are the most important for your E-commerce site, Ubersuggest can provide you with a list of various related keywords.

In addition, it will show you the search volume of each keyword and give suggestions about the best ways to optimize your pages for them.

Features of Ubersuggest tool for eCommerce website

  • Allows you to submit and manage multiple search term lists.
  • Helps you to measure the performance of your website.
  • Option for tracking keywords and ranking data for your website’s pages.
  • Compatible with most major search engines, including Yahoo, Bing, Yandex, Google, and Amazon.
  • Gives search volume and ranking data
  • Supports multiple languages.
  • Offers various other tools, including a free keyword suggestion tool.
  • Ability to save previous searches and share this with your team.

4. MozBar

MozBar is a free SEO tool made by the SEO tool company Moz. It offers a highly detailed and professional-level view of your website’s SEO profile and helps you identify opportunities for improving your SEO performance.

The most exciting feature of MozBar is the Page Analysis section, which estimates how well your web pages are optimized for search engines.

This information can tell you which parts of your page should be improved or adjusted to enhance its visibility in search engine results.

Features of MozBar tool for eCommerce website

  • The user-friendly interface lets you get a comprehensive overview of your site’s SEO data with a single click.
  • Evaluates your site’s overall ranking.
  • The MozBar can also tell you how well your pages are optimised for each search engine.
  • Gives you an insight into your site’s performance on the major search engines.
  • Provides information about your site’s SEO metrics such as site speed, mobile speed, and security.
  • Empowers you with suggestions on how to optimize your site.
  • Allows you to add multiple keywords to analyze at once.
  • Provides detailed analysis and insights about your website’s SEO performance

5. SEOWorkers Analysis Tool

SEOWorkers Analysis Tool is an SEO tool integrated with Google Spreadsheet. It allows you to quickly analyze the rankings of any keywords or page in SERP. You can even copy-paste the URL of your website and get it diagnosed instantly.

The tool is ideal for those not technically inclined, as it doesn’t require special computer knowledge to operate. The software will auto-generate the sitemap of your site based on the keywords you choose for analysis.

Besides, it also has a rank-checking feature that will let you know about the rank of your website in search engine results.

Features of SEOWorkers tool for eCommerce website

  • Allows you to analyze your site’s rankings and optimize them quickly.
  • Automatically creates an SEO report with all the essential SEO data.
  • Compatible with Chrome, Firefox, and Internet Explorer browsers.
  • Allows you to export the data of SERP analysis in CSV format.
  • Provides a detailed ranking report and detailed performance analysis of your site.
  • Supports you with suggestions to improve your site’s SEO performance.
  • It also provides an in-depth website analysis in a single URL.
  • Allows you to analyze multiple keywords at a time.

6. WooRank Website Reviews

WooRank is an SEO and digital marketing agency whose SEO tools include Website Reviews which will help you identify the factors limiting your site’s visibility in search engine results.

The review will show you the parameters that come into play when ranking a web page in Google. You also get detailed, easy-to-understand information about all the issues related to your site’s ranking.

The review includes information on the main factors of website popularity, such as backlinks, social media presence, and indexed pages. You should also see the number of times your site is crawled and whether or not it is mobile-friendly.

Features of WooRank Website Reviews tool eCommerce website:

  • Allows you to analyse your site’s in-depth performance.
  • Provides information about the different factors in your site’s visibility in search engine results.
  • Provides a list of suggestions for improving your site’s SEO performance.
  • Allows you to track the progress of the entire review process.
  • Compatible with Google Chrome, Firefox, Safari, and Internet Explorer browsers.
  • Allows you to export the data of SERP analysis in CSV format.
  • Provides a detailed ranking report and detailed performance analysis of your site.
  • Helps you discover how your site’s ranking has changed since the last search engine crawl.

7. Attracta

Attracta is a simple and user-friendly keyword research tool that provides keyword ideas for your niche site. It creates a list of closely related terms based on the keywords you enter.

The tool also allows you to upload your seed keywords and will provide you related long-tail keywords which will be great if you consider optimizing your site for search engines.

The software has a rank checker feature that will let you know if any of the words in your list are already ranking on the first page.

Features of Attracta tool for eCommerce website

  • The rank checker feature helps you determine if your niche keywords are ranking on the first page of Google.
  • The keyword suggestion tool gives you a list of closely related terms for your website’s niche.
  • Compatible with Windows and Android operating systems.
  • Allows you to export your keyword list in CSV format.
  • Analyzes your site’s backlinks and show you the quality of each link.
  • Helps you identify the best performing keywords for your website.
  • Provides continuous monitoring of your backlinks and tells you the progress in percentage.
  • Helps you to find out the most important keywords for your site.

8. ClickFlow

ClickFLow is a SEO tool that will help you do keyword research for your E-commerce site, and it makes the keyword research process easy to understand.

The tool allows you to save the list of seeds and keywords, and you can then use this list to generate more keywords and analyze them whenever you want.

It also supports a keyword suggestion competition feature that will tell you the ranking position of a seed keyword in Google search results.

Features of ClickFlow tool for eCommerce websites

  • Generates a keyword suggestion competition feature that will tell you the ranking position of a seed keyword in Google search results.
  • Supports bulk uploading your seed keywords and importing them into the software.
  • Provides a list of several seeds and related long-tail keywords.
  • Allows you to save your list of seeds and keywords and use them later to generate more keywords.
  • Provides a deep research of your site’s backlinks and shows you the quality of each link.
  • Provides a detailed analysis report that tells you whether there are any problems with your site’s backlinks or not.

9. Keyword.io

Keyword.io is a free SEO tool that shows you the inflow of relevant traffic to your site from search engines. The tool also offers you the keywords driving this traffic and helps you find the backlinks pointing to them.

You can also use the keyword suggestion feature on Keyword.io to find keywords and phrases related to the links in your backlink profile. Also, get suggestions for relevant long-tail keyword phrases based on your seed keywords or lists of related terms and see how well each word ranks in search engine results.

Features of Keyword.io SEO tools for eCommerce website

  • Windows and Mac OS X systems are also both accessible.
  • Helps you find keyword suggestions for long-tail keywords on a large scale.
  • Serves as a backlink auditing tool that shows you the links pointing to each page of your site.
  • Allows you to export the data of SERP analysis in CSV format.
  • Allows you to check backlinks and social signals in real time.
  • Helps you find out which keywords and long-tail keyword phrases are having a high search volume.
  • Provides data on monthly search competition, monthly unique visitors, and Page Authority Scores.
  • Allows you to generate keyword suggestions based on keywords you enter or lists of related keywords.

10. SEMrush

SEMrush helps you get in-depth information about your competitors’ PPC, SEO, and social media marketing activities. It shows you data on your SEO competitors, such as organic keywords, backlinks, traffic stats, etc.

SEMrush’s Keyword Tool allows you to enter seed keywords and their related terms to find long-tail keywords for your site. The Long Tail Pro feature lets you know each keyword’s search volume and bid price.

This will help you understand which terms have the potential to bring more traffic to your site. You can also use it to bid on those terms in AdWords if they are feasible keywords for your business.

Features of SEMrush tool for eCommerce websites

  • Allows you to enter seed keywords and related keywords.
  • Generates a list of related keywords based on the seed keywords entered.
  • Allows you to export your list of seeds and related keywords in CSV format for further analysis.
  • Helps you to find out the most important keywords for your site.
  • Allows you to track the progress of your entire keyword research process.
  • Provides data on organic search volume, monthly search competition, and bid prices.
  • Helps you find out competitors’ backlink profiles and social media activity.
  • Provides comprehensive data tracking and analysis features.

As a bonus for you, our reader, we recommend that you consider the Sitechecker service.


Sitechecker is a multifunctional tool for improving your website's SEO performanceSitechecker is a multifunctional tool for improving your website's SEO performance. With its help, you can perform a full website analysis for technical errors, evaluate content quality, track search engine rankings, as well as analyze backlinks and much more. 

The whole process of analysis is carried out using a simple and clear interface, which makes the use of the tool accessible to a wide range of users. White Label feature allows you to create customized SEO analysis reports of your own branding. 

With White Label SEO Report, you can integrate your logo and brand identity into the reports, making them unique and professional. This allows you to provide clients with quality reports on the status and optimization of their websites, which helps to increase their trust in your company.

Features of Sitechecker tool for eCommerce website:

  • Technical analysis and On-page SEO audit
  • Checking site ranking in search engines
  • Constant site monitoring
  • Backlink monitoring
  • Competitor SEO analysis
  • Daily and weekly SEO reports
  • White label reports for agencies

The Advantages of Using SEO Tools for Your eCommerce Website

It would help if you used SEO content audit tools for many reasons when you own an eCommerce website. Some of the benefits are:

● Competitors’ Analysis

Using SEO Tools helps you see your competitors’ actions on the web and how you rank in search results. You can use this data to make changes to your site that will give you a better ranking.

● SEO Audit Simplified

Many SEO tools are easy to use and provide detailed information about your site. This information can help you identify areas that need improvement and see how your site compares to your competitors.

● Identify a Relevant Audience

By using SEO tools, you can identify your target audience and get information about how people search for the things they need. This is crucial in creating a more relevant website for your target market.

 Monitor Progress

SEO tools help you create reports about the changes you make to your site. These reports allow you to monitor your progress and identify failures and successes.

● Find Keywords

SEO tools help you find relevant keywords and phrases for your site based on the content already present on your website. You can save these keywords into a list to continue using them in the future.


Ecommerce SEO tools are meant to assist you in analyzing the performance of your business and find out essential possibilities and areas of development that may help you expand your store. After COVID 19, there has been rising interest in the eCommerce model.

Today, roughly 20 to 25 percent of all worldwide sales are e-commerce-based. If you want your shop to prosper, you will want to make sure that you follow fundamental SEO strategies, including on-page and off-page SEO, keyword research, link building, and many more strategies. Sometimes along with E-Commerce SEO, CMS and other technologies also matter on which website is hosted.

So, always keep auditing your website and also Magneto support services are crucial. Thankfully, instead of handling everything on your own, there are a few eCommerce SEO tools and platforms that you can utilize to boost the SEO performance of your website. The following list contains both paid and free choices.

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