Whatsapp can be the next big thing in Online Sessions

Hello!

Since the dawn of the COVID-19 induced lockdown, online meetings and webinar platforms have risen in prominence, with major companies and institutions embracing them widely. Many providers also stepped up during challenging times by offering discounts and enhanced features across plans, such as increased time and participation limits.

Current Scenario

We were organizing a webinar with influential speakers and needed the right platform for 300+ participants lasting at least one hour.

After exploring and signing up for services like Zoom, Webex, GoToWebinar and Hangouts, we discovered that each free or basic plan carried notable restrictions, particularly around participant numbers.

Following extensive research we returned to Zoom and purchased the Pro version for a single session, as it remained the strongest option among available platforms. Shortly afterwards we learned about open-source alternatives such as Jitsi, which allow full customization at no cost provided one has coding skills.

Let us examine the key features that drove Zoom’s widespread adoption.

Problems

Beyond pricing, limits and administrative controls, many users struggle with insufficient internet bandwidth for data-heavy sessions. Telecom operators have at times reduced speeds during periods of high demand, complicating participation. Compatibility also remains an issue: some platforms require account creation or app downloads, adding friction for one-off events.

Say Hi again to Whatsapp!

WhatsApp needs no introduction. Its simplicity, popularity and practicality have made it a staple for both professional and personal communication. Virtually every smartphone user relies on it to stay connected with colleagues, family and friends.

Since launch, WhatsApp has steadily expanded its capabilities—from basic text messaging to media sharing, voice notes, calls and payments—continually enhancing user engagement.

Can Whatsapp be used to conduct online sessions?

Web-conferencing tools have long aimed to deliver interactive experiences. Early formats began with small-group religious teachings that encouraged two-way dialogue. Radio later introduced remote audiences with call-in options. Today, platforms such as Microsoft Teams combine multimedia sharing, video conferencing and event management in one environment.

What is the future?

Specialized solutions now exist for official meetings, webinars, podcasts, promotional campaigns, live streams and even social viewing parties. WhatsApp could capture a substantial share of this market without requiring major new features. Consider the following scenario:

Suppose an influencer is invited to speak at an event that moves online. A WhatsApp group invite replaces the usual Zoom link. Participants join before the session, the speaker shares thoughts via voice notes, videos or text, and admin-only settings help manage larger audiences during Q&A. The group remains active afterwards for feedback and follow-up questions.

Because most users are already comfortable with WhatsApp, such sessions can take place from almost anywhere. The hover-to-listen feature further enhances the experience, allowing listeners to play notes sequentially through the earpiece for a podcast-like flow. Lower data consumption also removes bandwidth barriers that often hinder traditional platforms.

WhatsApp is not positioned as a direct replacement for Zoom or Microsoft Teams; rather, it offers an evolved method of online collaboration. While technical workshops may still require dedicated platforms, talks and discussion-based webinars are well suited to this approach.

Certain limitations exist, including the need to share phone numbers, data-privacy considerations and participant caps. For communities comfortable with these trade-offs, however, WhatsApp presents a compelling option. A notable example is content writer Shreya Pattar, who successfully hosted an audio-note session for students at the University of Lagos.

WhatsApp is already widely used across business, education and promotional sectors. Amid ongoing remote-work trends and lingering concerns around certain conferencing tools, it stands ready to serve as an efficient, accessible channel for virtual connection.

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