What is Kentico Xperience?

Hello!

You’ve heard of WordPress, you’re familiar with Drupal, but what about Kentico?

Kentico is a CMS platform that provides unlimited possibilities to users, particularly those involved in the digital marketing sector. By integrating features specific to online marketing — including A/B testing, web analytics, and SEO-friendly development options — Kentico quickly became the CMS of choice for those involved in the eCommerce space.

In 2026, Kentico rebranded its existing product line to launch ‘Kentico Xperience’, a comprehensive CMS platform designed to meet the continually evolving web development needs of its customers. But what is Kentico Xperience and who might benefit from using this form of CMS? Read on to find out!

CMS Explained

CMS stands for content management system. A CMS is a type of software that helps users create, publish, and share content online without the need for specialist technical skills.

However, CMS platforms are not only reserved for those with limited tech knowledge. Many professional developers opt to use a CMS when building a new site due to the vast technical and creative possibilities that these platforms — including WordPress, Drupal, and Kentico — offer. CMS platforms also deliver robust security for developers and users alike.

Think of a CMS as an infrastructure layer that simplifies creating and publishing all kinds of content, from text and images to videos. Content management systems power every type of website, from personal blogs to large social media platforms. In fact, the vast majority of sites you visit daily are built on a CMS.

A Little Bit About Kentico Xperience

Now that we understand what a CMS platform is, let’s explore one of the world’s most popular solutions — Kentico.

Like all CMS platforms, Kentico enables users to create, edit, and share content. Yet it stands out with additional features that appeal to developers and website owners alike. Kentico is frequently chosen by online marketing professionals who need streamlined ways to integrate eCommerce capabilities into their sites. In 2026, Kentico rebranded its products to launch ‘Kentico Xperience’, a unified platform combining content management, commerce, and digital marketing tools, reinforcing its position as the go-to CMS for eCommerce projects.

Kentico Xperience offers three licensing tiers: Business, Enterprise, and Corporate.

Business serves as the entry-level option, while Enterprise and Corporate unlock advanced capabilities tailored for digital marketers, including:

• Email marketing
• A/B testing
• Web analytics
• Campaign conversion tracking
• Tailored user content
• Access to location data
• SEO-friendly site features

Benefits of Kentico

Beyond its marketing-focused tools, Kentico offers several advantages that explain its popularity as a CMS platform. The system is notably user-friendly, especially for those new to content management. Its intuitive interface allows anyone to create, edit, and publish content with minimal effort.

Kentico also provides extensive customization options, ensuring your website accurately reflects your brand identity and service offerings. Scaling your online presence is straightforward, so the site can grow alongside your business.

Finally, Kentico is backed by responsive customer support — a crucial benefit when technical challenges arise. Having direct access to experts who can help resolve issues means you spend less time troubleshooting and more time focusing on your content and strategy.

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Leave the Development to the Professionals

Although Kentico is designed to be user-friendly, building a professional website is best left to specialists. Partnering with a team experienced in Kentico development ensures you receive a polished, high-performing site without the stress and hidden costs of a DIY approach.

Developing a website demands significant time and focused expertise. Even if you have in-house developers, they often juggle multiple responsibilities. Outsourcing Kentico development frees your team to concentrate on core business tasks while professionals handle the technical execution.

Trained Kentico developers know how to translate your vision into a digital experience that truly works. They leverage advanced features and eCommerce tools to deliver a clean, engaging, and conversion-ready website — something that is difficult to achieve without specialized skills.

The bottom line? Don’t attempt to build a Kentico site without professional support. Your Kentico Xperience deserves expert attention.

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