The Year of Vibe Marketing and Human-Made Content
AI continues to reshape the world, shifting audience expectations and the roles of marketing professionals. Marketers now focus on vibe, creativity, and managing AI tools. Yet, followers crave real human connection, seeking “human” elements in content: unpolished videos, crafty visuals, and charismatic communication.
Phygital and Laziness - The New “Virus”
Digital deprivation has made audiences value offline experiences and embrace their “unproductive” selves. Real-world interaction is the new luxury, while “bed-rotting” (scrolling TikTok from bed) has become a global phenomenon. Phygital activities and jokes about sugar daddies will strike a massive chord with users.
“Dopamine” Consumption on Overdrive
Amid an epidemic of loneliness and ongoing global crises, a mental landscape of “dofanomics” has emerged. Audiences chase instant gratification online, boosting trends like gamified shopping, bold and absurd tones of voice (ToV), and an abundance of vertical content.
Also read:
- How to Create an MVP Brand with AI: A Step-by-Step Guide from Clear Resources
- Tiffany & Frankenstein: How a Brand Turned Product Placement into a Cultural Influence Strategy
- The New Trend in American Marketing: Community Showrooms
- 2025: The Year of AI Agents – What Are We Going to Do?
Thank you!
