Donald Trump and his sons have reportedly reaped up to $6 billion in unrealized profit with the trading debut of the WLFI token, a flagship asset of the World Liberty Financial cryptocurrency project.
Launched on September 1 on major exchanges including Binance and Coinbase, the token’s market entry has thrust the Trump family into a significant financial spotlight.
A Quarter of the Pie
The Trump family holds nearly a quarter of the WLFI token supply, though these assets remain locked and cannot be sold immediately. The start of trading, however, has allowed their holdings to be valued at market prices for the first time. WLFI debuted on Binance at $0.478 but quickly adjusted to $0.24, reflecting initial volatility typical of new crypto launches. This valuation surge has turned their stake into a paper fortune, marking a dramatic increase in their wealth tied to the project.
A Financial Milestone
The Wall Street Journal has dubbed the WLFI launch the Trump family’s biggest financial triumph since Donald Trump assumed the U.S. presidency. According to current estimates, their stake in the crypto venture has surpassed the value of their real estate portfolio, positioning it as the family’s most valuable asset. This success underscores a shift in their wealth dynamics, driven by the growing influence of digital assets.
Market Position and Comparison
According to CoinMarketCap, WLFI ranks 23rd among the largest crypto assets, boasting a market capitalization of $6.1 billion and a fully diluted valuation (FDV) of $24.8 billion. For context, this places it in the same league as Toncoin, which holds a market cap of $8 billion, highlighting WLFI’s rapid rise in the competitive crypto landscape. The token’s performance suggests strong initial interest, though its long-term stability remains untested.
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Questions of Influence and Stability
While the launch represents a financial windfall on paper, the locked nature of the Trump family’s tokens raises questions about their ability to realize these gains. Moreover, the project’s ties to a politically prominent family invite scrutiny over potential conflicts of interest and market manipulation risks. As WLFI establishes itself, its trajectory will likely depend on broader market trends and regulatory responses, making it a focal point in the evolving intersection of politics and cryptocurrency.

