Are you unsure how to increase podcast listeners? You’re in the right spot. You need to learn how to grow your podcast after all the hard work you put into researching and recording.
Top 6 Ways to Increase Podcast Listeners:
- Make a podcast trailer
- Call to Action
- Promote your podcast on social media
- Use your podcast content to repurpose it
- Podcast SEO
- Invite your guests to be stars and invite them as your guest
1. Make a podcast trailer
You can create a podcast trailer episode, regardless of whether you are an established podcaster or just starting a podcast.
Your trailer should introduce you and your topic, as well as any guests. To entice listeners, include snippets of the episode.
Keep it short, no more than five seconds.
2. Call to Action
An effective way to get your podcast listeners to take action is to include a Call-to-Action at the end of each show. Your CTA could be to share your podcast with friends or family, review your podcast, or follow you on social media.
A simple but effective CTA should be placed on your website to encourage people to subscribe to your podcast. You can write anything, depending on the podcast you are listening to, that is funny, interesting, or motivating.
Ask your listeners to share your podcast via social media. Word-of-mouth referrals can be powerful. It’s a great idea to ask for shares at the end of each episode.
Ask listeners to rate or review you on another episode. This will help other people find you.
To avoid confusion, only one CTA is used at the end of each episode.
3. Promote your podcast on social media
It’s over! Congratulations! You just recorded another great show. Now promote it everywhere you can! Facebook, Instagram, Twitter… wherever your audience is most likely to be.
You can highlight powerful quotes from the episode and link to the latest episode as posts.
People love to see behind-the-scenes photos and videos. Ask someone to film you and your guest. Share the short video on social media.
Audiograms can be a great way for podcast promotion and new listeners to your podcast. You don’t even know what an audiogram is. This is a short segment of your podcast that has been converted into a video you can share on social networks.
4. Content creation and reuse
To improve your podcast’s searchability and rank, you will need written content. Google is more likely to crawl text than audio.
Blog posts about podcasts are not your forte. You can either hire someone to do it or convert your transcripts into blogs. How? Rev.com is the easiest way to do it. Log in to your account and select an episode you wish to transcribe. Transcription is in progress.
Next, check it for errors and make any necessary edits to create a blog. You now have content for your website. This will also give you material for many social media posts.
Make show notes using your transcripts. These show notes help your audience to find a particular point of interest that they can listen to again.
To attract new listeners, share transcription snippets via your social media channels.
Keep sharing previous episodes. It doesn’t mean that it’s no longer relevant. The one you wrote two years ago might be the right thing for someone now.
You want to increase your email list for marketing purposes. Repurpose old episodes to create downloadable content. Make infographics, checklists, and other useful content.
Your listeners will need to provide their email addresses in order to download this valuable information. Make sure that they are valuable, useful, and help people solve problems or allow them to take action.
5. Podcast SEO
Search Engine Optimization (SEO), is essential for podcasts, websites, and blogs to be found. It will help you grow your podcast.
Google now lists podcast episodes as search results. This means that good SEO will help you attract people searching for your topic or niche.
To increase discoverability, include keywords in the episode titles. Consider what keywords people might need to search for your podcast. These words can then be used.
Make concise, but detailed descriptions of each episode. Include your keywords at the start. Podcast apps have only 120 characters visible in search results.
6. Invite guests to be featured on Podcasts
Talking to guests on your podcast can help bring your topic to life. Talking with guests can give valuable and fresh insights as well as some fun and engaging shows.
Are you able to invite many people as guests? MatchMaker.fm is a great tool for podcasters!
Double the promotion opportunities are available for guests. You can reach a wider audience through your social media platforms, and also by marketing individually.
Even better, guests can introduce you to new people and increase your podcast listeners.
It is important to remember that podcast listeners will be more likely to recommend your podcast to others. Good quality requires the use of top-quality equipment, such as Story Ninety-Four’s.
Can help you make your podcasts sound clear and professional. Contact today.
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