Hello!
Today, Snapchat is one of those new platforms for brand promotions. However, it has already been popular. As of 2020, Snapchat is entertaining over 360 million daily active users, which is more than Twitter.
Among the golden principles of marketing the foremost to hop on a new platform. Companies tap new platforms which usually see the most significant returns on their investment.
Considering the above number, why wouldn't you want to use it for marketing your brand?
Here are ten useful pointers for you to market your brand via Snapchat:
Know Your Target Audience
An everlasting and must-have marketing tactic is to know who your audience is. Success on Snapchat stems from knowing your audience. That pushes and guides you through creating the content that hits your viewer’s right chords.
Demographics of Snapchat has conventionally been around young peeps, typically age between teens and twenties. However, the tradition is changing as old folks are moving towards Snapchat too.
So, you have to choose and attract your audience. Monitor the demographics as you go deeper into the seas of marketing strategies. Stay alert and devise marketing plans accordingly.
Make a decision on the content type you would like to publish
After completing the process signing up and making your organization’s profile, now what? What is content to go live? While it is crucial to have a clear content plan or some kind of guiding principle to back you.
Here are a few content ideas that can glorify your brand in the eyes of your target audience:
- Tutorials
- Product Demo
- BTS at your office
- Announcement of new product arrivals
- Industry tips
- Videos of discounts
- Flash sales
- A short documentary depicting your organization’s history
- Engaging industry influencers
- Reactions to trending news impacting your business
Be Creative as creativity takes you places
Find the style of your own. It is essential to remember that there is nothing like boring content creators, boring topics or dull content writers. Find the content niche that hooks your audience to your Snapchat account.
Never go for perfection-ism
Snapchat is wonderful for so many aspects, but one thing that makes this app unique is its simplicity. You can always create a short yet light-hearted video. You do not have a compulsion to have valuable resources for video production. Yes, that the point. If you throw video that does not give the audience an inorganic, raw or off-the-cuff feel, you are probably using Snapchat in the wrong way.
So, perfection-ism is for Hollywood folks not for your brand.
Rack Snap Data!
Even though Snapchat does not have modern analytics tools compared to other social media platforms, it still gives exciting insights. Total views are beneficial. However, story completion (number of people watched the video till the end) and snapshots (how many people thought the video was worth sharing) pinpoint the most engaged viewers.
As per ‘analytics’, 54.8% of the people will open the story. Therefore, anything better than 54.8 will amplify your brand.
Do as good as one gets
The conversation is a trait that sets the difference between a good and a great marketer. Reciprocate with your snaps by commenting. Create dialogue. Become part of a social movement. A conversation does not mean you shout louder among the rest. So, reciprocation is the best way you can create and promote your brand awareness.
Make your own Snapchat lens
Creating your own snap lens can boost your brand a million fold. Just look at the example of Taco Bell. Taco Bell is a brand that launched a sponsored Snapchat lens campaign. The brand created its bespoke lens and the result was astounding. The lens got a whopping 224 million views in just a single day. Two hundred twenty-four million views mean a staggering 12.5 years’ worth of video play.
So, Snapchat lens can turn out to be an excellent idea for you too. You can find hundreds of freelancers who do can do it for you.
Show your brand as a human
As a marketer, do you wonder why Instagram and Facebook keep tweaking with their algorithms? Or why Facebook consistently makes changes?
They do it for helping users see posts of their friends more, why? Because they are humans compared to click-bait and robotic kind of posts that are inclined to dominate organizations’ page.
Snapchat avoids the above tactics. Every snap is about being funny and to be in the moment and displaying the ‘human’. That means a user of Snapchat gets the real side of the brand.
Educate before marketing your brand
Another way to maximize Snapchat marketing is to educate your audience about our brand before jumping to sell your product. Don’t worry. You will have more opportunities to carry on selling your economic features.
In addition, communicate the problems your consumers can relate and tell them your brand cares about your issues. To summarize, engage your followers with fun and entertainment while educating about your brand.
Commitment to yourself
If you have decided to use Snapchat as a forum for brand promotion, remain committed to it. It is just foolish to publish one content a month and disappear. Take or assign responsibility and devise a strategy. Provide ownership of the account to the person who is the most tech-savvy in your team.
Final thoughts on Snapchat Marketing
Whether you are a seasoned Snapchat marketer or someone who is observing the depthless of water for a startup company that has the desire to target youth – there are ways to make your brand stand out through Snapchat. Snapchat is still considered an untapped land of opportunities. So, get on and don’t miss the train.
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