Your customer feedback and positive reviews not only motivate you further improve your customer satisfaction but also go a long way in boosting your ranking effort and driving sales. If you own an established company, chances are you already know how to motivate your clients into sharing their positive experiences, and, probably, you even have some signature tricks to elicit great referrals. Still, for beginner or less experienced entrepreneurs, asking customers to review their brand might seem like a daunting task. But with some simple recommendations in mind, you’ll manage to succeed in encouraging customer reviews and testimonials.
Show Your Care
Building trusting and warm relationships with customers requires some effort and consideration on your part. You want to make them feel like they are part of your brand’s success and ongoing development. With your customer’s permission, consider putting up some fun photos featuring your happy customer eating sushi ordered from your restaurant, enjoying their new haircut done at your barbershop, or demonstrating their new car bought in your salon. Also, ask your customers personally to share their feedback and place their testimonials on your websites, business blogs, or social media stores. By the way, if you haven’t set up your online store, it’s time to learn how to create a Facebook shop, the ideal place for attracting new clients and sharing customer feedback.
Personalization is Everything
Lots of businesses can provide value and deliver positive customer experiences. Let’s be honest, the growing competition results in customers becoming more demanding and choosier. So, you shouldn’t expect to get stunning reviews from your clients after simply having met their expectations successfully. Customers merely don’t regard this as a rave-worthy experience and thus don’t rush to share their experience with the world.
To motivate your satisfied client into spreading the word about your brand, try to deliver a truly personalized experience. Offering your customer a 5% discount on the next purchase can be a great bonus, of course. Still, you might show your appreciation by presenting them with a special gift that may go with their main purchase or complement it. You may go even further and present them with personalized treats or accessories.
Ask for Feedback Not Testimonials
It’s always pleasant and flattering to receive compliments from your customers. That said, you want to refrain from directly asking your customers for testimonials. What you want to aim for is positive and clear-cut feedback that will not only help improve your ratings but also assist other customers in making informed buying decisions. It’s also a good idea to ask your customers a couple of questions, which you can subsequently turn into a positive review. This will help you garner a natural endorsement from satisfied customers.
It’s not a secret that your customer may write a stunning review of a purchased product on the spur of the moment. But you don’t want to limit your duties to simply collecting testimonials and forgetting about those who highly appreciated your services. So, it would be a great idea to follow up with your clients after a sale to make sure they will want to continue engaging with your business. Happy customers will be more willing to share positive experiences with your brand in the future.
Choose the Right Time
As an old saying goes, strike while the iron is hot. As with any undertaking, you need to ensure that you’re choosing the most opportune moment for asking for your customer feedback. Don’t be in a rush to ask your customer to share their experience immediately after purchasing a product or service from you. Though lots of companies do that, in such a case, your client’s review might come off as unnatural or overly promotional. Make it your rule to wait at least one day after completing a sale and then reach your customer for collecting feedback. Also, make sure not to wait too long. Your customer should be still ‘over the moon’ from their purchase. Once the effect wears off, they might be less willing to provide testimonials. So, make sure your timing is impeccable.
These are only some tips that will help you collect feedback from your customers. Every business is a microcosm with its own needs, peculiarities, and customer service tricks. So, hopefully, the recommendations mentioned in today’s post and your own experience will help you improve customer loyalty, garner stunning testimonials from your clients, and increase your revenue even more!
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