Sarah Adam, the Head of Influencer Marketing at Wix, has published an incredibly valuable pricing guide based on her extensive experience working with influencers. This practical resource offers essential calibration data for anyone planning an influencer marketing budget.
Here are the key takeaways from her real-world insights:
Influencer Pricing: A Clear-Cut Scale
The cost for collaborations varies dramatically based on the influencer's follower count, offering a clear benchmark for budget planning:
Cost by Content Format: Where to Allocate Budget
The format and platform of the content have the most significant impact on the final price, reflecting the time, effort, and reach associated with each type of post:
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Practical Calibration for Your Next Campaign
Sarah Adam's guide provides critical data for setting realistic expectations and allocating funds efficiently.
For instance, a small budget could be stretched by engaging multiple nano-influencers across LinkedIn or Twitter, while a campaign centered on high-impact brand awareness would necessitate reserving a substantial budget for a single, dedicated YouTube collaboration.
This transparent sharing of practical benchmarks is an excellent tool for marketing teams looking to maximize their ROI in the competitive influencer landscape.
