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You’re likely to have spent considerable time optimizing your site design if you own an online business, particularly an eCommerce website. Customers will be attracted to a website with a well-designed web design, speedy loading speeds, and appealing graphics.
Have you thought of making web design an integral part of your branding efforts?
When people think about website branding, most focus on visuals. For example, making the company logo stand out or choosing the right colors. These are vital parts of branding.
There’s more to branding than this. Every interaction between your company and a customer can be a branding opportunity since branding is all about perception.
The overall design of your website’s website is, therefore, more important than you think.
Your Brand and Website Design Aesthetics
The visuals are, as mentioned, what people first think about when they think of a brand: the logo and the graphics.
Visuals are an important part of web design.
According to statistics, it takes visitors just 0.05 seconds to form an opinion about your site. This means that their opinion is mainly visual-based. It is not that long for visitors to browse through your pages and find out what you have to say.
A Website that is Visually Appealing
To reduce bounce rates, you should make sure your website is attractive.
Your branding should be emphasized in the website design. Your logo should be included on every page. The most used place is in the top left corner. Use your brand’s colors and include branded fonts and graphics.
Your website should be viewed as if it were the actual home where your brand lives. It should be visually and stylistically pleasing to your brand in order to make it the main part of your branding efforts.
Website Optimization and Customer Service
Another important factor that affects the design quality is how your website loads and works.
Users form opinions about websites they visit in shockingly short time periods. If your website takes more than 0.05 seconds to load it is likely that users will bounce off.
Optimize Images to Speed Uploading
Optimization Your site’s images, layouts, and navigation will make loading faster and increase the likelihood that the first visitor will visit it. A site that is well-maintained and respects its visitors’ time will add a little extra sparkle to a brand’s reputation.
It’s not just about the loading times that provide customer service. Your layout should contain all necessary and relevant information, such as contact information and product listings. It should be easy to use and understand. Your website will do the job it was designed to do and you’ll see a return on your investment.
Web Design Technology and Branding Impact
For many brands, the perception of a brand as “cutting-edge” is a key factor. The ease of use and innovative technology of an eCommerce site are huge draws for new customers.
Your brand will benefit greatly by keeping your website current, up-to-date, and using relevant technology.
Keep Your Site Updated with Relevant Content and Optimize It for Mobile
It means that your website is maintained and updated with relevant, actionable, and entertaining content. This also means optimizing your site for multiple platforms, such as desktops, laptops, tablets, and mobile phones.
A brand’s ability to reach a broad audience is possible by designing for multiple platforms.
Keep in mind that 40% of all online transactions were made with mobile devices last year and that the number of smartphone users continues to rise compared to laptop users.
Responsive design is now used by 50% of websites. This means that your website could be negatively perceived as a brand.
Web Design — The New Branding Trend
As web design gains more and greater attention, it will be given more and higher importance. Your website is your brand’s “home”, so it is natural that web design has a direct impact on how your brand is perceived.
Your web design can be more than just a home for your business. It should consider the benefits of new technology, aesthetics, and overall UX. Your web design could be your brand’s face or representation.
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