Nothing makes an entrepreneur feel more excited than understanding their true profit potential. Is your chosen industry growing, or slowing down? Let’s face it, how many times have you had the right approach, but not the materials to rely on to gain confidence in your business pursuits. Direct Marketing growth will give affiliate marketers the confidence they need to be tremendously successful. Nowadays, with technology growing rapidly, good affiliate marketers will position themselves to benefit from direct marketing trends.
What is Direct Marketing, and why is it Growing?
From large corporations, mid-size companies, to start-ups all have products or services to sell. The main question they ask themselves are, who is their target market, and what is the best way to reach them? Some companies may choose to use direct marketing. Direct Marketing is selling products and services right to the end-user without a middleman.
For example, clicking links from our personal email box then being swept away to another website to see a product or service promotion. This is a common practice for people who regularly make purchases online in this day in age (According to the newly published eMarketers Report titled “Worldwide Retail and Ecommerce Sales eMarketer’s Updated Forecast for 2016-2021”).
The report mention:
• In 2017, retail ecommerce sales worldwide reached $2.304 trillion, a 24.8% increase over the previous year, eMarketer estimates. Mobile was a key factor, as M-commerce accounted for 58.9% of digital sales.
• Global M-commerce sales rose 40.3% last year to $1.357 trillion, representing 6.0% of total retail expenditures. Markets with significant mobile spending include China, Japan, South Korea, the UK and the US. Growth has been helped along by consumers feeling more comfortable making purchases on their smartphones and, in some regions, a greater selection of low-cost items like apparel, which encourages impulse buying.
• Ecommerce made up 10.2% of total retail sales worldwide in 2017, up from 8.6% a year prior. This growth in share was largely influenced by Asia-Pacific, where 14.6% of overall retail spend went toward ecommerce. In the digitally maturing markets of Central and Eastern Europe, as well as parts of Southeast Asia, ecommerce accounted for less than 5% of retail sales. The same was true for regions where economic factors have slowed ecommerce sales growth, such as Latin America and the Middle East and Africa.
The growth of direct marketing is coming from the use of the internet, and more potential customers are spending a significant amount of time on it each day. With this idea in mind, we are drawn to the accessibility that the internet offers us. From our tablets to smartphones are digital devices that we carry with us every day. In a report written by Pew Research Center, they explain:
• Millennials are on the cusp of surpassing Baby Boomers as the nation’s largest living adult generation, according to population projections from the U.S. Census Bureau. As of July 1, 2016 (the latest date for which population estimates are available), Millennials, whom we define as ages 20 to 35 in 2016, numbered 71 million, and Boomers (ages 52 to 70) numbered 74 million. Millennials are expected to overtake Boomers in population in 2019 as their numbers swell to 73 million and Boomers decline to 72 million. Generation X (ages 36 to 51 in 2016) is projected to pass the Boomers in population by 2028.
This is a fantastic report for affiliate marketers. Why? This report demonstrates the growth of the millennial population. Millennials are accustomed to purchasing online products and services. With the majority of customers being millennials, it will only perpetuate more online shopping. Millennials have been brought-up with being comfortable with online shopping. It’s a normal purchasing behavior for them. On the other hand, some baby boomers have had a difficult time adjusting to new technology.
As technology increases, it places a consistent demand for the need of the internet. Businesses that fully recognize this dynamic will strategically place themselves in a position to take advantage of this growth. This is why direct marketing will be the best approach to reach a target audience from now into the future. Direct marketing is a proven and repeatable strategy that most companies will use more for the reasons that we have mentioned above.
Using Direct Marketing As A Business Strategy
With online sales increasing companies can better track what’s being sold, how much is being sold, and what region is purchasing the most of that product or service that is being offered. By understanding this, companies are able to maximize their marketing efforts in the best products in the right places, which will, reduce marketing expenses, and enhance profit margins. It’s all about measuring profitable performance. When companies are using a direct marketing approach, most financial questions are being answered effectively.
The measuring process is a key component to a direct marketing strategy. When measuring a process it’s not about gaining complete answers to every question. It’s more so about your assumptions which leads you to ask more questions about what you are selling. With any luck, you are able to add some creative direct marketing strategies to the foundational strategies that are already working for your organization. Direct Marketing gives functional creativity to businesses allowing them to see different aspects of their product or services.
Think of it like this, if your content has to be reinvented to stay competitive in the marketplace, how will you identify with your customers newly found perspectives? You can start by taking a look at the data you have, and turn it into information for your company. Information is pulling different data sources together to come to some kind of conclusion of the big picture. A company can take their conclusions and start to create a value strategy plan to reinvent their content.
Companies are able to use direct marketing strategies to anticipate changes in customers purchasing behaviors. Predicting a change is risky, but anticipating change permit companies to prepare for what changes are coming down the pipeline. Internet businesses that utilize a direct marketing approach recognize that it's data-driven. So, they use the data to the best of their capability.
Large organizations realize this, and they will take full advantage of it using inbound marketing techniques. As an affiliate marketer, you are able to leverage yourself alongside these companies by marketing the organizations newest content. Direct Marketing gives organizations the ability to better prepare themselves for future marketing campaigns. If you know what products and services sell the most, and where they are being sold you are ahead of the game. This is the benefits of direct marketing and using it as a business strategy.
How Do Affiliate Marketers Profit from Direct Marketing?
There’s a great line between working “on” your business, and working “in” your business. Working on your business is creating products and services that will better help your customers, or find different ways to aid them with different problems they may face. Working in your business is the daily activities of promoting products or services getting it in front of your target market. So, where does affiliate marketing step into play?
Affiliate marketers provide assistance with working in your company’s businesses. Affiliate marketers are able to leverage their expertise in a particular subject to help promote the product or service. This allows other companies to do the heavy lifting of creating products that fit well the customers, and allow us the affiliate marketers to use our knowledge to demonstrate the most effective ways to utilize the product or service.
As savvy affiliate marketers, we realize that matching a direct marketing approach with a growing industry translates into great monetary success. Put your talents and experiences to work, become an affiliate marketer in something you are good at. If the product or service comes naturally to you, imagine how easy it would be to market it. Now you are sharing your knowledge not selling a product or service.
With a broad stroke concept of the benefits of direct marketing and how it relates to profits of an affiliate marketer. We can, if we wanted, dig deeper into the subject and find out how it directly relates to your profitability of what you would like to market. This is no more than researching the companies you would like to be an affiliate with, and seeing if they have a direct marketing approach that you are able to apply with your business pursuit, and matching it with your experiences and talents.
Ride the direct marketing trend- it’s already working in your favor. Besides, every entrepreneur should feel excited when they understand their true profit potential. If you were to combined a profitable affiliate marketing strategy it would be a good idea to find a growing industry, become an affiliate marketer with a company that has a direct marketing strategy, and use your knowledge to promote the product or service. This is how affiliate marketers profit from direct marketing growth!
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