There is an opinion that the very presence of a website guarantees the sale of goods or services, but, unfortunately, this is not the case. The fact is that a company has an online resource that gives only representation on the Internet. This is also a lot, but not enough for a decent web implementation of a product or service. You need motivation so that users willingly agree to your offers and purchase the product again and again. We decided to collect in one article the best advice to increase sales on the site. If you want to learn more about digital sales and get information about increasing, just click here: increase your digital sales.
Also read: Email Marketing
What Every Website Needs
These things will be needed by every self-respecting commercial organization:
- Clear information in the profile header. Often a slogan is written under the logo. It can be quite interesting with a beautiful rhyme but will tell the user a little about you. Be pragmatic and write clearly and clearly about what you do, and what you offer. The simpler the ways, the better they are.
- Clear site navigation. Do not force the user to think once again. Let his main thought be the purchase of your product or order of service throughout the entire interaction with the site. If a potential buyer suffers in search of some page or product, he will go to another, more convenient web resource.
- There is no falsehood. There are only clear descriptions, and characteristics; facts should be very clear to the potential client what you are offering. Use specific descriptions of goods or services. No vague or cloying phrases are needed – the last century. The characteristics are such and such, the uniqueness is in this, and the peculiarity of the application is such that it is ideal.
Let these points seem strange, but they are important to consider at all times.
Make a Sales Funnel
The sales funnel is the path that a person goes through from the first contact with your product to the moment he parted with the money. First, a person learns about the product, then becomes interested in it, then somehow shows a desire to purchase, and, finally, buys. Your task is to decompose all sales into conditional stages and track how many people moved from one to another. Let’s say you have a travel agency. You run contextual advertising. Your funnel might look like this: 100 people viewed the ad, 30 clicked on it and went to the site, 20 called, and one bought the tour. By analyzing the funnel, you can understand which stages need to be improved. For example, here, you need to work with the text of the ad and the sales department.
Another tip is to run native ads, try it! In the language of marketing, these are materials that are integrated into the context of the site and the interests of the recipient. To put it simply, it is useful content in which the brand is promoted neatly and naturally.
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