Getting to grips with your online presence can be daunting, especially if you are not tech-savvy. However, you need not get weighed down by the multitude of 'how-tos' and tips that any Google search puts your way. There are plenty of experts that will happily help you so that you can concentrate on the areas of your business that you do know about and can therefore continue to make progress there.
#1 Website development
The key factor in your online presence is that of your website. All traffic is going to be sent to it, so it should, therefore, look the part. You need to ensure that it is kept up to date and that all the information you have on it is relevant. Be sure that no out-of-date offers are still on show, as this can make your website look old and obsolete and your business closed.
As mentioned earlier, if you have not got the know-how or the time - some businesses will happily take on the maintenance of your website for you, make adjustments, and keep it up to date so it will always look its best for your potential customers.
#2 Help potential customers locate your business
In addition to this, you are going to have to help your potential customers find your business. You will most likely find that potential customers will use a search engine such as Google.
As most people do not bother to search past page one of a google page, you are going to require some help. Some businesses specialize in search engine rankings, such as clickintelligence.co.uk, which can help with search engine ranking for relevant terms and therefore increase your website traffic
#3 Use social media
With so many people having access to social media, and for the main part, almost continually looking at the various platforms, any business needs to have a foothold here. Getting your business talked about (in a positive manner) is the key. You can do this by posting information or educational videos about your business's products or services. Wherever possible, put your knowledge in front of your audience so that they will see you as an expert or authority figure in your field.
Rather than going in for the hard sell, you are going to want your audience to watch your video until the very end, so you will have to make it interesting or a pleasure to watch. Be sure to add your business name and a website link so your audience can visit should they wish.
The world of technology is moving so fast, and if you are the sort of person that shies away from it, you will need the help of others to get your business to obtain the sort of recognition and sales you want to. Luckily there are plenty of businesses that have years and even decades of experience in many different areas, so it is to your advantage and that of your potential customers and your business to get them on board and help you wherever you require their knowledge.