Hello!
You are likely to be familiar with link building, which is a key strategy in search engine optimization (SEO). You can build a wide network of links that point back to your website with the right SEO services.
Links pointing back at your website help you build authority and trustworthiness, which in turn will increase your chances of being ranked highly for relevant terms to your brand. A lot of strong links will increase your visibility on search engine result pages (SERPs).
External links don’t only improve your authority, they also help increase your referral traffic. Links still serve their primary purpose, which is to assist web users in reaching their destination. Your network of links can bring thousands of visitors to your site if they are correctly placed.
Refer more Traffic to Your offsite Links
Publishers
Start by choosing the right publishers for your core content. There are millions of publishers online. From mega-institutions that receive millions of views to niche publishers that barely get traffic, all the way down to small niche publishers that barely get any traffic.
Better publishers can make the difference between articles that get no referral traffic or ones that crash your site due to their popularity.
Here are some tips to help you in this area:
- Align with your brand when possible. Your industry and your brand identity. If possible, select publishers that are aligned with your expertise and your values. This will make it easier to publish your content and be accepted. It will also give you a well-aligned target audience that is more likely to click through and investigate your link.
- Get to know the most respected publishers in your area. Working with the top publishers is a great strategy. This will optimize your strategy to place content on publishers that receive a lot of traffic. This is not an easy task as some of the most popular publishers in the world are more selective about what they accept and are more competitive.
- Climb the ladder. This is the best way to tackle this issue. Start at the bottom, and work your way up to the top. As you publish more of your work on different outlets, your reputation will improve. You’ll build a solid reputation as an author and it will be easy to produce content for major publishers.
- Accept nofollow links. Sometimes search engine professionals can be held back by prioritizing regular links over nofollow. Nofollow links, which Google ignores, are links that Google indexes and can’t contribute to your domain authority. If a publisher accepts nofollow hyperlinks, it is possible to be tempted not to use them in your quest for more authority. Nofollow links can be just as valuable if you prioritize referral traffic.
- Diversify your publisher portfolio. Diversifying your publisher portfolio is a good idea. You should work with many publishers from different industries. This is a great way to hedge your risks and ensure you have a reliable network of publishers to turn to.
- Measure and recognize your best sources. Diversifying your publisher portfolio is a good idea. You should work with many publishers from different industries. This is a great way to hedge your risks and ensure you have a reliable network of publishers to turn to.
Core Content
Next, think about what your core content is. Well-written and detailed content will yield the best quality links. Higher clickthrough rates are not a coincidence.
These are just a few ways to optimize your content for referral traffic:
- Choose evergreen topics (for the most part). Your strategy should be centered on “evergreen” topics, topics that will continue to be relevant for years. Your links will continue to generate traffic for many months, or even years in the future if you use evergreen content. These pieces of content are more valuable than their shorter-lived counterparts. There are exceptions to this rule, however, such as the value of covering newsworthy events.
- Create compelling headlines. People tend to pay attention to headlines in new articles from their paper publishers. A compelling headline is essential for generating traffic. Without it, your readership will not be attracted. Make sure you spend time optimizing headlines to increase engagement.
- Appeal to a specific niche. You can get better results by appealing to a niche. Bright content that is specifically targeted for your target audience will be easier to find out about them. Before you write a piece, get to know your publisher.
- Write masterfully. Although this is general advice, it’s difficult, to sum up, what makes an article great. It is important to provide sufficient detail, be clear and concise, and cite all sources.
Placement and Enticement
Also, think about where you place the link and how to attract potential visitors to your site:
- Cite something important. Include your link in a citation to a statistic or other information that your target audience might be interested in. Anybody who is interested in learning more about this fact will click the link.
- Link to further reading. A link to additional reading could be included. It is possible to suggest that you have more information about the subject and include a link to an onsite resource. The link will encourage interested parties to read more.
- Place your link above the fold. Always include a link “above the fold,” which means as high up as possible within the article. This will increase the chances that each reader will encounter the link. Some people may abandon the article without reading the entire thing.
- Minimize competition (to an extent). To avoid appearing too promotional, it’s a good idea not to include your own links in an article’s body. You should avoid linking to competitors.
- Avoid selling yourself too hard. While links can be and should be promoted, don’t overdo it. Link removal may result in the link being removed. This could lead to negative impressions of your brand. People will not follow a link that is merely an advertisement.
- Include links in your bio as well. You can also build links outside of the article’s body. Publishers are just one option. Publishers will often encourage you to create your bio page. This page can contain additional links to your site.
Support
Because your article is published in a public place, it will generate some traffic on its own. Support your links in other ways if you want them to be the best.
You can simply share your article on social media and tell others about it.
If you are looking to boost your work’s visibility, you might consider advertising.
Volume and Scaling
Once you have these fundamentals, you can scale your efforts. In other words, you will be writing more content and working with more publishers. Don’t worry if you are overwhelmed by new work. You can always hire additional writers and freelancers to assist you. Your link-building efforts at scale will produce far more value than what you initially spent on content creation.
If you are able to master the art and science of linking, referral traffic can be a powerful way to support your website. This strategy can be used as a complement to your other traffic generation strategies. It only requires a little extra planning and attention.
Thank you!
Subscribe to our newsletter! Join us on social networks!
See you!
