Hello!
When people talk about blogging they tend to fixate on the search engine optimization benefits, which are certainly important. One of the lesser known benefits to having a blog is how it can be used as a branding tool.
Blogs are a great medium to really go into detail about your brand and what it is about. This is especially important for brands whose product is unique and perhaps unclear as well as businesses that have had some negative press.
By properly using corporate blogging your business can clearly communicate what it does and what it is about. Here is a list of some of the ways that you can use corporate blogging for branding.
Corporate Culture – You can use your blog to let potential leads know a little more about your corporate culture and how you operate. This gives a more human face to your brand and therefore makes it both more accessible and more appealing.
Points of Difference – If find that potential customers are having trouble distinguishing yourself from the competition, then you can use your blog elaborate on your points of difference. Make sure to dedicate one blog post per point of difference so that you can really go into depth about it.
The People Behind the Brand – While it should be approached with some clear rules in place, letting your employees write the occasional blog post is another great way to humanize your brand. It shows that your staff is a community of people who are passionate about the product that they make or service that they render.
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