Facebook Marketing Agency Hacks

Hello!

In case you haven’t noticed, we’re pretty fond of Facebook advertising. Why? We love its ability to target incredibly specific audiences, its creative ad formats, its device and placement options, and so much more.

As an ode to Facebook, our favorite social advertising platform, we created this list of the six best features and benefits that set it apart from competitors.

If you’ve dabbled at all in your own Facebook ad campaigns, you may already know some of these. If not, you’re missing out—time to listen up.

Top Facebook Marketing Agency Favorites

1. Facebook Carousel Ads

Facebook offers a variety of ad formats, including carousel ads. Much like a gallery, the carousel format allows viewers to scroll through up to ten images or videos in a single ad. The interactive design promotes engagement and works perfectly for advertising multiple products or different versions of the same product.

Because Facebook limits delivery of ads that contain more than 20 percent text, traditional image ads can include only a limited amount of information. Carousel ads, however, include multiple slides, providing a useful workaround for marketers who want to maximize text overlay.

Plus, each slide has its own headline, description, and link. Brands often use the format creatively, turning it into a storyboard with sequential scenes or breaking a single panoramic image into separate slides. Take a look at this real estate carousel ad example:

2. Facebook Video Ads

Videos drive engagement, making them a natural choice for advertising. In 2026, Facebook CEO Mark Zuckerberg announced that Facebook users watch a combined average of 100,000 million hours of video per day. That represents enormous potential for Facebook advertisers.

The key to creating a converting Facebook video ad is to make it interesting and relevant to your target audience. Inspirational and humorous videos tend to perform best and are frequently shared. Capitalizing on these shareable themes helps your content stay memorable.

Facebook also lets you add captions to videos, helping reach more users even when they watch without sound. You can also use GIFs instead of full videos (a feature added in February 2026), which works well for animations or when budget constraints rule out live video production. Check out this short, looping video from ThredUp:

3. Facebook Pixel

If you’re not going to set up your Facebook pixel, you really shouldn’t bother with Facebook advertising. You can still run ads without it, but without tracking how your ads affect sales, it’s impossible to know whether they’re working.

A pixel is a code generated by Facebook that you install on your website to track clicks, conversions, and other metrics.

For example, the Purchase pixel shows exactly how many orders came from users who clicked your ad and later bought. This remains true even if the purchase occurs weeks later, depending on your chosen conversion window. The pixel can also report purchases made after users merely viewed the ad without clicking.

In the example above, 1,395 people purchased after viewing the ad within the last seven days, and 1,026 people purchased after clicking within the last 28 days. Another major benefit is retargeting: the pixel tracks site visitors so you can show them relevant ads later, such as the exact product they viewed or a special offer.

4. Facebook Ads – Advanced Device Targeting

The device targeting options on Facebook also stand out. You can choose which device types display your ads, a valuable control depending on your product or audience. For instance, if your target group consists mainly of older adults without smartphones, you can limit delivery to desktop only. Conversely, phone-case ads can appear exclusively on mobile devices.

Facebook also lets you target by operating system and even specific device models or OS versions. If your phone case fits only the iPhone 5, you can restrict delivery to mobile users on that exact model.

5. Facebook Ads – Saved Audiences

One of the strongest aspects of Facebook advertising is its precise audience targeting. While other platforms offer limited options, Facebook includes thousands of choices across demographics, interests, and behaviors. This lets you reach only those most likely to buy; one advertiser even narrowed an audience down to a single roommate.

Seal Skin Covers, a manufacturer of custom-fit car covers, illustrates this power. Using behavior targeting, they can reach Porsche owners who purchased their vehicle within the last six months—highly relevant prospects for a protective cover.

6. Facebook Ads – Custom and Lookalike Audiences

In addition to saved audiences, Facebook offers custom and lookalike audiences. Custom audiences serve as a powerful retargeting tool, letting you target users based on website visits, app activity, or engagement with your Facebook content. You can also import contact lists to nurture leads or encourage repeat purchases.

Lookalike audiences are created automatically by Facebook from one of your existing audiences. They reach similar users who are likely to become customers, making them especially useful when you lack enough data to build a saved audience from scratch.

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Final Thoughts

Good stuff, right? Using these unique features will help you maximize the success of your Facebook ad campaigns and, in turn, your business. As a Facebook marketing agency, we’re always excited to discuss the latest and greatest features from the social advertising platform.

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