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Facebook Ads produce more significant ROI than Google Paid Search and Instagram, according to HubSpot’s 2020 “Not Another State of Marketing Report.” The Facebook ads used by over three million businesses in 2020 were not always approved.
Why is Facebook Ad rejected? Even if a business wants to pay Facebook for ads, that doesn’t mean it will accept. It’s not as simple as you think to get those ads up and running AND produce the desired results.
The first step to running your ads is getting them up and running. You’ll learn how to do this in this article. You should follow certain best practices to increase your chances of getting your ads approved. Instead of guessing or risking losing your account due to all your ad attempts and failures.
Facebook’s Ad Review Process
The majority of Facebook ads are reviewed within 24 hours, according to its Advertising Policy. Compared with local organizations and nonprofits, healthcare and auto repair industries have quicker turnaround times. However, they are held to the same standards.
It’s essential to plan for ads to get approved, expecting it may take more than 24 hours and adhering to Facebook’s Community Standards and Advertising Policies. Your ads might take longer to review if you’ve never run ads before or have a history of ad rejection. If you’ve previously had successful ad reviews, you’ll likely see your ads approved faster.
During the holiday season, you can expect longer wait times when most businesses run ads on Facebook. The initial nine months of the pandemic were frustrating for many marketers because their ads took days to be approved.
Appeals are available if you feel Facebook’s policies and standards weren’t followed or if you think an error was made. Usually, this doesn’t work. There is a lot to remember and numerous rules to follow, so don’t feel bad if you missed something!
Facebook Ad Rejected: How to Find Out Why
There are MANY reasons why your ad could have been rejected if you’ve looked at Facebook’s Community Standards and Advertising Policies. So, what was the particular reason for rejection? You can find this information on Facebook now! Visit Facebook’s Account Quality overview page while logged into the Facebook account you wish to review. You can review past infractions, see current ad statuses, and request appeals.
Rejections of Facebook Ads
Facebook ads are often rejected for several reasons, including:
- They point to a landing page that does not function, does not align with the ad content, or contains content that goes against Facebook Advertising Policies.
- It’s too crowded with text. Make sure the text covers no more than 20% of the image.
Advertisements make assumptions about Facebook users or are too personal. Personalization isn’t appropriate for advertisements. Instead, you should target the demographic behind the scenes in your ad setup and ensure your ad resonates with your intended audience but doesn’t insult or make them uncomfortable in a way that wouldn’t be expected.
Strategy for Facebook Advertising
It isn’t something you can do on a whim, and Facebook advertising requires a decent amount of strategy and policy knowledge. Trust your instincts if you’re an experienced social media marketer and advertiser.
You should, however, take things a bit slower if you are new to the whole social media advertising game to think things through and ensure that you understand the rules.
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