Microsoft has integrated its Copilot assistant into Samsung’s 2025 Neo QLED, OLED, and The Frame TV and monitor lineups. Accessible via the Tizen operating system through the "Samsung Daily+" interface, Copilot can be activated using the microphone button on the remote.
Users can ask questions, get movie recommendations, and explore content, with responses delivered via voice and visual cards featuring images and ratings. An animated character appears on-screen, syncing facial expressions with the conversation. The feature is free but initially available only in select regions, with broader rollout expected over time.
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