ChatGPT Messes Up Badly During Demo With CEO of Chanel

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Is ChatGPT sometimes a little close-minded or outdated in its thinking? Just ask Chanel CEO Leena Nair, who was left disappointed—if not outright insulted—after testing the OpenAI chatbot during a visit to Microsoft’s headquarters in Seattle.

Chanel CEO’s Unforgettable Demo

Nair, the second female global CEO in the iconic fashion house’s nearly 115-year history, shared how she gave ChatGPT a straightforward image prompt—only for the result to fall embarrassingly short.

“We’re like, ‘Show us a picture of a senior leadership team from Chanel visiting Microsoft,’” she recalled in an interview at the Stanford Graduate School of Business, as quoted by Fortune.

The output? “All men in suits,” Nair said.

Such a misstep would be problematic at any major corporation, but it was especially glaring for Chanel—a brand founded by Coco Chanel and one that primarily serves women. The AI appeared to overlook even basic publicly available facts about the company’s heritage and leadership.

“This is Chanel,” Nair emphasized. “76 percent of my organization is women. 96 percent of my clients are women. Female CEO,” she added, pointing to herself.

“It was a 100 percent male team, not even in fashionable clothes,” she noted. “Like, come on. This is what you’ve got to offer?”

The Persistent Problem of AI Bias

Despite claims from some tech figures that ChatGPT is overly “woke,” extensive research and repeated incidents have shown that generative AI models often produce racist or sexist outputs. Attempts to add guardrails have sometimes only highlighted the underlying limitations.

The core issue lies in training data drawn largely from the internet, which contains and perpetuates existing human biases. When AI is positioned as an impartial authority, its tendency to generate overtly stereotypical or sexualized images of women can be particularly striking.

Nevertheless, Nair remains optimistic about AI’s potential. She noted that Chanel has been actively preparing to integrate the technology responsibly and stressed the importance of embedding “ethics and integrity” into its development.

“I constantly talk to my friends in tech, all the CEOs, saying, ‘Come on, guys, you gotta make sure that you’re integrating a humanistic way of thinking in AI,’” Nair said, according to Fortune.

For now, the gap between ambitious AI development and meaningful ethical standards remains significant.

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