From QSRs, fine dining to casual dining, every leading restaurant brand across the globe is competing to provide world-class guest experiences.
With the help of digital platforms, restaurant businesses can streamline everything, from online/offline ordering to staffing and inventory control, simplifying work for people at every level of the operations.
Most promising of all is Artificial intelligence (AI). This tech advancement is transforming the restaurant business by delivering personalized, seamless, and omnichannel customer experiences.
How are technology trends helping the restaurant industry?
Technology is making a significant impact on the restaurant industry. From smart searches to a chatbot embedded mobile apps to drone food delivery to DNA diets, the restaurant industry is all set to get a complete transformation.
Let’s take an example of Geofencing aka Smart Search Technology:
Assume a person enters a city for the first time. And, started getting notifications to visit nearby places like restaurants, shopping malls, stores, etc. The search intelligence and geofencing technologies are transforming the searches into smart searches. With these technologies, the customer has no need to search for nearby places to eat, he/she getting notifications about the places in advance.
How are these technology trends going to help your restaurant business to grow?
So, let’s discuss it in detail!
1. Restaurant Food Ordering Apps:
“A complete digital yet handy solution to boost your restaurant revenue!”
Driven by the surge in online food orders especially among millennials, leading food ordering/delivery platforms are embracing Artificial Intelligence (AI) in a way to read the fast-changing customer behavior better, minimize errors and enhance customer experiences.
These restaurant ordering/delivery platforms have made it possible for a customer to decide or choose from their food preferences, place an order through a smartphone, secure online payments, and also see real-time updates on the delivery status as their food approaches. Leading brands are implementing this technology in Restaurants to make advancements like these, and many more.
“Customers + Chatbots = Best Friends 🙂 ”
Don’t believe it?
Trust me, many users prefer talking to chat-bots over real human beings, and the fact that they are available 24/7 is a huge plus.
Chatbots have entirely transformed the way we order food. The most important fact is that this makes the entire process much easier and quicker.
What makes this process extraordinary is that he chatbot makes ordering a more enjoyable process. Furthermore, if the chatbots are based on machine learning, they don’t just stop at receiving orders. These bots also keep the conversation interesting by sharing trivia, asking questions, cracking occasional jokes, and the chatbot keeps the conversation as you would expect when you are texting a friend on a messenger.
3. Recommendation Engines:
“The simplest way to double your restaurant revenue.”
As you can probably guess, using a recommendation engine allows you to upsell and cross-sell to customers based on their past dining behavior. This has the potential to double the size of every order, which could also boost your restaurant business’s revenue.
These recommendation engines offer generalized recommendations to users, based on the popularity of the restaurant. The basic idea behind this system is that restaurants that are more popular and critically acclaimed will have a higher probability of being liked by the average audience.
4. Drone food delivery:
“The flying delivery boys.”
How we forget about “flying food delivery boys.” Yeah, right! We are talking about the drone food delivery process.
In the past few years, drones have become very popular. Whether it is a photo-shoot done by drones or cross-border surveillance done by soldiers, drones have found their market in different industries.
The scope of this technology is enormous, and it is completely revolutionizing the way people get their food. Soon, your favorite restaurants will be able to deliver your meal at your doorstep in a flying way.
As a restaurant owner, all you have to do is create a food ordering app of your own and possibly integrate the drones with it.
If you are one of the restaurateurs and you want your restaurant business to stay one step ahead from the others, then start building your restaurant app for the menu today and hire some drones as your delivery boys.
5. Geofencing and Location Intelligence:
“Customers can search in a smart way”
Geofencing is a location-based technology, aka search intelligence, which comprises GPS, RFID, Bluetooth, Wi-Fi, or cellular data. GPS tracks people within a specific area and connects with them. Being a restaurateur, It is quite useful for you. You can create coupons and send them to everyone who enters the specified geographical area on their restaurant ordering apps, via the restaurant website’s push notification options, etc.
“The robot waiters.”
In Kitchen robots infancy, today – could become the standard pattern! In this upcoming trend, as engineers figure out how to make robots work well in the kitchen environment, they may become sophisticated enough to execute the precise human motion. The industry may adopt independent robots and co-bots, machines designed to work alongside humans.
How can you keep up with restaurant business trends?
The best restaurants are the ones that pick up on industry trends and make them their own. They find ways of giving people something new and exciting with a twist to stand the test of time. Of course, not every restaurant can adopt all of the most recent technology trends.
The best approach is to identify one or two trends that can easily be translated to suit your brand. It could be as simple as offering a limited-time menu item or as involved as rolling out a whole new concept. The most important thing is to stay true to your vision and provide the best service!
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