
Apple’s Streaming Gamble: $1 Billion Annual Loss on High-Cost Projects Like Severance and F1
Apple is reportedly hemorrhaging $1 billion a year on its streaming service, Apple TV+, according to a March 2025 report by The Information, a respected industry publication. The tech giant’s ambitious foray into entertainment, driven by prestige projects like the $200 million second season of Severance and the $300 million Brad Pitt-starring F1 film, has yet to yield financial returns, raising questions about the sustainability of its strategy. Despite critical acclaim for shows like Severance and Ted Lasso, Apple’s streaming business remains a costly passion project for CEO Tim Cook—a stark contrast to the company’s profitable iPhone-driven core.













