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The Creator Economy Matures: Kajabi’s 2025 State of Creator Commerce Report Highlights Shift to Ownership and Business Mindset

The Creator Economy Matures: Kajabi’s 2025 State of Creator Commerce Report Highlights Shift to Ownership and Business Mindset

Kajabi’s latest State of Creator Commerce 2025 report dives deep into the evolving world of content creators, with a sharp focus on monetization. The headline? Creators are increasingly embracing entrepreneurship and ownership, with 59% now identifying as business-oriented—a 16% jump from last year. Stripping away the Kajabi self-promotion, the report paints a clear picture of a creator economy transitioning from fleeting platform reliance to sustainable, self-owned businesses. Here’s what the data reveals and why it matters.

|Business| 8456
The Streaming Industry’s Strategic Pivot: Profit Over Subscriptions

The Streaming Industry’s Strategic Pivot: Profit Over Subscriptions

The digital video industry is undergoing a profound transformation, as outlined in Houlihan Lokey’s comprehensive report on the state of the OTT market (Spring 2025). The golden era of subscription-based streaming (SVOD) has waned, and platforms are now prioritizing profitability over subscriber growth. This shift is reshaping business models, content strategies, and competitive dynamics. Here’s a closer look at the key trends driving this evolution.

|Business| 3129
BuzzFeed’s Jonah Peretti Aims to Launch a New Social Network to “Make the Internet Fun Again”

BuzzFeed’s Jonah Peretti Aims to Launch a New Social Network to “Make the Internet Fun Again”

Jonah Peretti, the CEO of BuzzFeed, is on a mission to reshape the internet. Frustrated by the current state of social media, Peretti is planning to launch a new platform that prioritizes joy, creativity, and user control, according to a recent interview with The Hollywood Reporter. His goal? To bring back the fun, authentic internet that he believes has been overshadowed by manipulative algorithms and low-quality content.

|Business| 1529