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Instagram and TikTok Bet Big on TV Apps to Capture New Users, Following YouTube’s Playbook

Instagram and TikTok Bet Big on TV Apps to Capture New Users, Following YouTube’s Playbook

Inspired by YouTube’s dominance in the connected TV (CTV) space, social media giants Instagram and TikTok are developing dedicated TV apps to tap into a growing market of older, higher-spending viewers. TikTok is revamping its previously lackluster TV app, which was quietly removed from platforms like Roku and Amazon Fire in early 2025, while Meta is exploring a standalone Reels app and an iPad-optimized version of Instagram. Both aim to capture a slice of the lucrative streaming TV ad market, where cost-per-thousand impressions (CPM) rates are higher and audiences skew more mature. However, transitioning from mobile-first, vertical short-form content to the big screen comes with significant challenges, from content adaptation to securing partnerships with CTV giants like Roku, Samsung, and Apple TV. Here’s how TikTok and Instagram are navigating this shift and why the stakes are so high

|Business| 1851
Starbucks Unveils Secret Menu Exclusively for App Users to Boost Loyalty Program

Starbucks Unveils Secret Menu Exclusively for App Users to Boost Loyalty Program

In a bold move to enhance its digital engagement and loyalty program, Starbucks has officially launched a "secret menu" available exclusively through its mobile app, starting July 14, 2025. This initiative brings fan-favorite drink customizations to the forefront while aiming to deepen customer connection with the Starbucks Rewards program. By integrating these unique offerings into the app, Starbucks incentivizes downloads and usage, tapping into the creativity of its customers and baristas.

|Business| 1565
AWS Launches AI Agent Marketplace, Partners with Anthropic

AWS Launches AI Agent Marketplace, Partners with Anthropic

Amazon Web Services (AWS) is set to revolutionize the AI landscape with the launch of its own marketplace for AI agents, scheduled for next week at the AWS Summit in New York. Announced on July 12, 2025, at 10:09 AM CEST, this strategic move will allow startups to directly offer their innovative AI solutions to AWS’s extensive network of corporate clients. Among the inaugural partners is Anthropic, a leading AI research company, whose involvement is poised to give it a competitive edge over rivals like OpenAI in the rapidly evolving AI market.

|Business| 2056
Kling AI’s Game-Changing Audio Overlay: Add Voiceovers to Any Video for Free

Kling AI’s Game-Changing Audio Overlay: Add Voiceovers to Any Video for Free

Kling AI, the innovative video generation platform from Kuaishou, just dropped a feature that’s turning heads in the content creation world: seamless audio overlay for any video, from TikTok clips to personal gallery uploads. Available at klingai.com, this free tool (while in testing) lets creators enhance videos with AI-generated voiceovers without the hassle of rebuilding projects from scratch. With its user-friendly interface and versatile options, Kling AI is making professional-grade video editing accessible to everyone. Here’s why this feature is a must-try for creators, influencers, and casual users alike.

|Business| 6084