Best use of Artificial Intelligence to Grow Your Business Rapidly

Hello!

Locating a reasonable starting point for attracting artificial intelligence integration in your marketing plan is intimidating, regardless of what your budget looks like.

For SMB and startup entrepreneurs with no wiggle room to experiment, getting started often feels incredibly insecure or far out of reach. Yet we are reaching a point where AI is becoming a requirement for virtually any brand seeking to remain competitive.

Rather than being intimidated by large brands and their individual AI capacities, small companies should look to them for inspiration and apply the lessons learned from these businesses, which can de-risk the process of testing different AI strategies.

Listed below are three areas of big-brand AI implementations we know work and are ripe for SMBs to attempt: search advertising, targeted display, and social media ads.

Search marketing

Search advertising remains one of the most powerful marketing tools available to any small-to-medium-sized business, especially those reliant on a strong local audience. Think healthcare organizations, real estate firms, and similar service-based companies.

Major brands have been leveraging the optimization AI can deliver within search advertising for years, and it is now among the most accessible options for startups and smaller brands looking to reach their local communities. AI not only helps by automatically optimizing keywords, website performance, and related tags, but it frequently delivers stronger results at a lower cost than previously achieved.

Furthermore, layering artificial intelligence onto search advertising helps companies stay ahead in a mobile-first world while recapturing website visitors who might otherwise have dropped out of the funnel.

Geofencing, in particular, enables businesses to drive brand awareness and target high-intent leads directly on their phones. For example, a real estate firm can set geofencing parameters around a hospital parking lot to reach an audience that may need its services, such as new employees, traveling families, and more.

Using AI in search advertising has long been a reliable approach for major brands, and the trickle-down effect now makes this technology practical even for businesses without large budgets or dedicated marketing teams. As consumers increasingly adopt AI voice assistants, many large companies are optimizing their online presence for platforms like Alexa and Google Home. In the future, SMBs and startups will likely need to adapt their strategies for voice search as well.

Targeted display

Compelling ads and consistent branding form the foundation of any successful marketing strategy. Unfortunately, due to limited resources, smaller teams often default to a one-size-fits-all approach and lack the bandwidth to properly measure results.

As AI grows more sophisticated, targeted display tools are becoming increasingly effective at learning about individual customers and adapting messaging and visuals to what resonates most. Netflix offers a clear example of this in action: its AI-powered algorithm dynamically changes movie and TV thumbnails based on viewer preferences, learning what encourages clicks and what gets ignored.

According to Salesforce, this personalized approach significantly influences purchase intent, driving 26% of e-commerce revenue in one study.

While most businesses lack a Netflix-sized budget, affordable options now exist to identify which images, colors, and copy perform best. LOCALiQ’s internal AI creative tool, Grandstand, uses deep learning to predict design and creative performance, helping small businesses maximize the impact of their ads.

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Social ads

Social media advertising offers exceptional micro-targeting capabilities. When used responsibly, it becomes an even more powerful tool with the addition of AI.

With a low barrier to entry and minimal risk, social ads provide an accessible entry point for businesses of all sizes to begin leveraging AI effectively.

A company such as a property management firm can target local audiences while AI continuously optimizes ads to boost engagement, visits, and meaningful touchpoints. Tools once reserved for large publishers and agencies are now available to small and medium-sized businesses as well.

The Network, for instance, uses AI engines to optimize search and social ads in real time, ensuring the right message reaches the right people and improving ROI for advertisers of any size.

These advanced solutions are paving the way for even smarter technologies ahead.

As AI becomes more adaptable, social-media-based tools are growing better at understanding customer behavior and responding to individual needs. Chatbot technology, once limited to enterprise budgets, is now increasingly accessible to SMBs and startups.

Soon, these businesses will not only capture attention through social ads but also engage prospects and answer questions directly via AI throughout the funnel.

Many entrepreneurs still speak of AI as something on the horizon, yet the reality is that it is already here and being used effectively by major brands. Any small business aiming to stay competitive should explore how to integrate AI into its marketing efforts, apply lessons from larger players, and establish a strong presence from the start.

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