15.02.2022 11:30

8 Efficient Strategies for Building Email Lists

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To enhance your customer relations, you might want to build email lists and use them to send valuable information to your clients. Read this article to get to know how to encourage consumers to share their email addresses with you.

Email lists enable businesses to build intimate relationships with their customers. You can use this communication channel to inform your clients about your news and updates as well as send personalized promotional offers to them.

From this article, you’ll get to know how to encourage your clients to share their email addresses with you. To achieve the best results, you might want to combine several of these strategies.

Use Embedded Signup Forms

That’s the most traditional way of encouraging people to share their contacts with you.

Here are just a few suggestions on where you might want to place such forms on your site:

  • Header
  • Footer
  • Sidebar
  • Splash page

Embedded forms are non-intrusive. They just remind consumers that they have an opportunity to sign up if they wish. To make the most of your email lists, you might consider combining this strategy with some more proactive ones.

Deploy Popups and Overlays

Here are the types of popups that you might consider using:

  • Welcome popups.

Users should see them within the first 15 seconds after opening your landing page. The simpler such a popup, the better.

Plus, it should feature a strong call-to-action — otherwise, people might perceive it as disruptive. You might offer a discount or a sales notification to the client in exchange for their email address.

  • Exit intent popups.

These should help you to retain up to 15% of potentially lost visitors. You employ exit-intent technology to monitor user interaction with your site and show the consumer a popup when they’re about to leave.

To motivate the person to stay, you might want to offer them a discount. But it would be even better if you could offer them a more personalized gift based on the analysis of their previous purchase behavior.

  • Promotional popups.

These can appear at any stage of the customer journey. Such popups should appeal to consumers’ emotions.

The contents of promotional popups might differ depending on which page of your site the client is currently at. For instance, when they are on the landing page, you might offer them a 15% discount.

When they proceed to a certain section of your catalog, you might tell them they can buy two items and get the third for free.

The average conversion rate of popups is 3.9%. The top 10% converting popups have a rate of 9.8%. However, you should be careful when placing them because annoying popups might lead to search engine penalties. You might want to check Google’s interstitial ad guidelines first.

Introduce Gamification

Gamification suggests that you should apply interactive elements of game playing to encourage engagement with a lead capture form.

Here are a few examples of how you can use gamification:

  • Quiz
  • Test
  • Survey
  • Wheel of fortune
  • Scratchcard
  • Email popup
  • Contest
  • Giveaway
  • Sweepstake

The essence of this method is to offer consumers palpable rewards (such as personalized discounts) for little effort (such as sharing their emails with you).

Create Squeeze Pages

A squeeze page is a dedicated lead capture landing page. To access your site, consumers need to type in their emails there. There is no other way to bypass this gate and access the desired content.

Squeeze pages typically have high conversion rates and high exit rates. To reduce the latter, you might allow clients to access some pages of your site without sharing their contacts with you.

Invite to Sign Up for Notifications

You might want to locate this feature as overlays on landing pages, statically embed it into product pages, or place it in sliders on page headers.

Here are the types of notifications that you can offer to your clients:

  • Pre-sale

You should convince consumers that they get a rare chance of buying a scarce and highly valuable product and should do it urgently.

  • New collection updates

These should come in particularly handy if you sell products that your target audience perceives as trendy.

  • Back in stock

This type of notification motivates consumers for emotional purchases. Plus, it enables you to analyze the demand for the product.

When you detect that a customer is interested in a particular type of product, you might want to notify them about products that are similar to the chosen one or complement it. Such an approach should help you to improve customer retention.

Offer Content Upgrades

A content upgrade is also known as a lead magnet. It’s a gated piece of content you can offer to clients in exchange for their email addresses. It might be, for instance, access to a valuable guide or catalog or an invitation to a members-only sale.

Include Opt-In Fields at Checkout

When finalizing their orders, most consumers will be happy to leave you their emails if you send order confirmations to their inboxes.

You can inform customers about the progress of their deliveries (packaged, sent, waiting to be received). People are already used to this type of notification and they will be only grateful to you if you provide them with such an opportunity.

Utilize Loyalty and Referral Programs

Reward your clients for bringing new customers to you and encourage the already existing ones to upgrade!

An ideal loyalty program should meet the following criteria:

  • Is easy to enlist
  • Offers some palpable benefits, such as access to members-only sales, free gifts, events or content
  • Delivers personalized experience to each client

When launching a referral program, you need to install dedicated software to manage it and hire a person who will be in charge of the program full time. It makes sense only if you have hundreds of affiliates spreading the word about you.

Final Thoughts

Hopefully, you found this article informative and now you better understand which strategies you can use to build email lists. Use embedded sign-up forms, employ popups and overlays. Create squeeze pages and invite people to sign up for notifications.

Introduce gamification and offer content upgrades. Include opt-in fields at checkout, utilize loyalty and referral programs. Find out which strategies work best for you and rely on them to maximize your revenue!

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