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Consumers are increasingly shopping online instead of visiting traditional brick-and-mortar stores. Recent data has shown that 41% of smartphone users purchase from their smartphones. How can you increase mobile user sales? You have the power as an eCommerce store to impress your mobile customers and drive them to convert.
Mobile and millennials are not a cliché, but a fact that is now a reality. According to statistics, 85% of millennials own smartphones and access them on average 157 times per day. They can be found deep within their phones. These are potential customers and young people that online stores can tap into.
Below are seven tips to optimize your mobile experience with your e-commerce site.
Simple Shopping Experience
Customers should be able to shop on their mobile devices with ease and convenience. It would be a great way to attract new customers and keep existing customers coming back.
Mobile shopping is convenient. This allows you to link directly to the product page and suggest similar products based on your purchase history.
Shoppers expect the same information on their phones as they do on a desktop. They are therefore more likely to purchase from their smartphones. As a result, nearly two-thirds (33%) of young travelers plan their entire trip using their phones. This is a significant difference between travelers aged 35 and older. A PWA (Progressive Web App) is a great way to make mobile shopping easier and more enjoyable. It offers native-like functionality without the need for additional downloads or memory hogs.
Starbucks is an example of a delightful and amazing shopping experience. They scan customers’ smartphones to make payments at the Point of Sale.
Your mobile eCommerce users will be able to create a unique mobile experience. Uber offers a feature that allows users to track their vehicles and communicate with drivers. This feature is great for encouraging customer engagement via a mobile app.
Mobile Images, Videos, and Content
Mobile-friendly websites, landing pages, emails, as well as digital content, should all be designed. Websites that are not mobile-friendly are no longer acceptable. It is smart to design a website that recognizes whether the user is browsing on a desktop or mobile device and adjust the layout accordingly to make shopping and browsing enjoyable. The online store owner should decide which mobile-friendly design is best for their business. Mobile users should be considered when designing web pages.
It is not guaranteed that high-quality videos and images that you use on a desktop will have the same effect on mobile devices. Make sure that your products are well-seen and occupy the majority of the mobile frame. This will ensure that shoppers can zoom in to see the images clearly. Videos should be able to function without audio, as most users are accessing your site from crowded places such as a train or bus station.
Live streaming videos can be exciting, engaging, and informative. These videos add urgency to your interactions and are more likely to be viewed by users on their mobile devices. You can follow your followers and see what they are doing. Your audience can also be contacted immediately.
An enormous number of smartphone users are on Instagram. How can you improve their mobile experience using this platform? Encourage them to post their photos along with the product or service you offer and to give them a hashtag. Be concise and don’t overfill the pages with your content.
Reduce Load Time
It is generally found that mobile users are not patient enough to wait for websites to load. The waiting time is actually only 10 seconds. The user will lose interest if the wait is longer than that and go elsewhere. Potential customers may also lose interest if the checkout page takes too long or the abandonment rate increases.
Mobile Checkouts Secured
Many customers are uncomfortable with the idea of submitting their financial information to unknown networks. Popular mobile wallet options like Google Wallet, PayPal, or Visa Checkouts can ease customers’ concerns about security and eliminate the need to enter long numbers on small mobile devices. You could include information on your policies page to assure customers that you are protecting their data and keeping them safe.
Social Media Connectivity
It is vital to ensure that your online store and social media are connected. Because most smartphone users access social media through their smartphones, the content must be strong. They also prefer using social media channels to communicate with businesses. Respect your followers and respond immediately to comments and messages.
Mobile’s Context-Aware Functionality can be Used
Make use of the location awareness feature on smartphones to find out about your customers. Find out where they are, what they’re doing, and who they are. This data can be used to send location-based messages or mobile chat to enhance mobile user experiences.
Highly Trained Customer Service Personnel
It would be a mistake to use the same staff for both your eCommerce store and your mobile app service. A separate team should consist of professionals who have the experience and training to handle queries and customers in mobile commerce.
Mobile users have direct access to online store owners. However, they must be careful not to bombard users with too many messages. Use short, direct messages to promote valuable and personalized products. Customers should not be put off your brand forever!
Mobile eCommerce can be difficult and not simple. It’s becoming more difficult every day. However, the effort put into creating a mobile-friendly online store will pay off.
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