Hello!
Let’s say you receive two different invitations for the same day. One has a basic plain invitation card stating, “Be here at 8 pm. We look forward to meeting you.”
The other has a bright, intriguing design featuring clear and elegant writing, beautiful pictures of the decor, and more.
Which event will you attend? If you’ve chosen the latter one, you’re one of the majority.
The reason is simple. An attractive or intriguing invite is more likely to get attendees or in the business language – consumers. A graphic designer can sell your products faster and easier than any other marketing strategy.
Making your business look pretty might not feel like a priority to you now, but we’re here to tell you why it does much more than that.
Here are 5 Ways a Graphic Designer can help grow your business:
Stand out in the competition
The greatest advantage of a well-done graphic design is that it can differentiate you from your competitors – especially if you’re consistent with it. Many of the biggest disruptors in their industries have stood out, not just because of their business proposition but also because of their excellent design.
Take the example of Coca-Cola. The global soft drink giant made their presence prominent in the market by delivering its product as a premier drink through exclusive billboards and marketing ads.
Another great example is BrewDog. The beer company’s design instantly stood out from the competition, and they made their business recognized before even entering the market.
Designs have a huge impact on customers’ first impressions. Only a quality designer can help you make a signature logo, ad copy, or personalized products that can easily grab the eye of the consumer.
Build your social media engagement
In a world where special media is the primary form of marketing, it would be stupid to overlook it.
Social media platforms like Instagram and Facebook are where consumers are now mostly introduced to a business.
But it is no child’s play; the social media algorithms and consumers constantly evolve.
Creating a compelling social media handle is the best way to attract new followers, engage existing ones, and market your products effectively.
At first, this might look like the job of a social media manager, but it is equally important for graphic designers to evaluate and create an aesthetic and relatable profile, whether on Facebook, Instagram, or TikTok.
Consistent with a single attractive theme can build your brand identity and help your business be recognized even among competitors.
Perfect your pitch deck
A poorly designed pitch deck is a sure way of turning a potential client off before presenting your proposition. The first impression is the last impression. Work hard and smart to earn it.
Working with a designer will help you create a professional pitch that aligns right with your business theme and sends the right message before you open your mouth.
A well-created PowerPoint template can help your business for years to come, and it doesn’t even take that long for graphic designers to come up with bright ideas.
But before briefing your designer, make sure to communicate what you need in your template, such as different ways to prevent tables or charts, an exclusive section for the sales or marketing team, or anything you feel is needed to pitch the sales right.
Polish thought leadership reports and infographics
PR is hands down one of the best ways to rapidly grow your brand awareness. But how do you get quick and swift PR requests? It is simple—thought leadership reports and visual infographics!
You may run a survey of consumers in your industry and then use the insights from this to put together a report. But guess what, no one’s reading your report that’s full of lengthy paragraphs and boring tables.
But how can you make those amazing insights appealing and interesting to readers who are just surveying the internet? You guessed it right, with the help of a graphic designer.
A well-created graphic design can make your boring data interesting and easily digestible. Plus, they can ensure that it aligns with your brand and is not just like any other template you can find on the internet.
Eye-catching advertising for increased ROI
Let us tell you that your business stands no chance in today’s competitive market without a practical marketing strategy. And the heart of any compelling marketing strategy involves a skilled graphic designer.
It doesn’t matter if you have a budget for large-scale campaigns or you’re simply testing social media for your marketing campaigns; a graphic designer can add the value to your adverts they need.
Only an experienced graphic designer can help you put together a campaign that draws your target audience and makes them want to read what you’ve got to say.
Trust us when we say this is the hardest part of any advertising campaign. Take your time to find the right designer, and then even more time to brief them on what you’re trying to achieve.
Conclusion
Here are all the reasons why we think a graphic designer can be a valuable addition to your growing business. The next step awaits you: finding the right designer who can deliver you all the amazing opportunities.
You can start by exploring thousands of highly rated and vetted freelance graphic designers online and kickstart your growth immediately.
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