Since the pandemic started, every kind of business transaction that you can possibly think of has gone digital. Businesses and companies alike have adapted to these trying times by establishing their own social media pages and websites.
You are probably thinking, Why do I need live chat support for my website?
Well, live chat is a tool that provides an open link for you and your customers. It is real-time and allows customers to talk to actual, fellow human beings instead of AI bots that sound generic. It creates a sense of priority towards your clients and acts both as a data analysis tool and a marketing scheme. How?
Live chat collects and stores data for businesses and companies by distinguishing how many people like or dislike the product through feedback. Compared to emails where replies take time to be sent or calls that take hours to accommodate every client, chat services are more convenient for you since your team can multitask through replying to multiple chat heads and focusing on their core tasks for your business at the same time.
Here is a quick breakdown of the advantages of live chat support for your business.
5 Benefits of Live Chat on Website:
- Boost in Traffic
- Connection into Loyalty
- Surge in Customer Contentment
- Better Grasp of Client’s Wants and Needs
- Hello to more Sales
1. Boost in Traffic
When a potential target audience visits your site, it alerts the algorithm of Google that, “Oh, I think people like seeing this kind of content,” resulting in your website appearing more often in the search engine when people search for your products or something similar. Live chat widget for your website initiates an interaction with your customers now and ease the process of driving higher purchases for your services and products. More clicks on your site and the duration of each visitor’s stay equates to a significant boost in traffic that increases satisfaction ratings and broadens your services’ coverage.
2. Connection into Loyalty
The four ingredients of trust are consistency, compassion, communication, and competence. Exude this and make sure your clients keep coming back to you. When clients feel an emotional attachment to the business, they are likely to stick with your products and services. With real-time conversation, customers feel more prioritized as a result of the quick response. The interaction strengthens rapport, which leads to loyalty. Live messaging provides a chance for audiences to tell you directly what they liked and disliked about your product, fostering a sense of change and urgency for you and your team to adhere to the expectations of end-users. Since you listened to their feedback, customers start to trust you.
3. Surge in Customer Contentment
Which is highlights customer convenience? Sending an email that takes hours or days to receive a reply or having direct and instant access through chat? The latter is preferred by clients because of the fast and timely response. Research done by eDigital proved this since 73% of the customer population chose live chat over emails and phones, which correspondingly earned 61% and 44% of the overall satisfaction rates. Choose a channel of communication that they are more comfortable with to establish rapport and gain more customers who are genuinely eager to keep coming back for your services and products.
4. Better Grasp of Client’s Wants and Needs
As stated above, live chat has multiple uses: data storage, hassle-free client assistance, and data analyzer. The latter is better expounded by the statistics that Helpcrunch presented. Around 44% of the customers bought more from businesses or companies that have a chat widget on their website. Number four is basically the result of numbers one and two combined. More conversation happens within the website, and it helps address what the client wants from the business and how they are able to provide their needs. Customer activity on your site is seen as traffic, and it boosts your Google ranking along with the possibility of interacting with potential clientele.
5. Hello to more Sales
This is what numbers one through four culminates too. Add all these factors into your business or company and viola, you have customers coming from left to right, lining up to get a piece of your product or service. When you have more content that your target audience relates to, the cascade of sales follows like a gushing waterfall. You gain the chance to create a solid give-and-take relationship with your happy customers.
These are the five advantages you could possibly have as a business when you add live chat to your website.
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