12 Top Ways to Market a New Product

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Launching and marketing a new product is never simple. Even experienced marketers and business owners often feel the pressure when preparing for a big release.

After months of hard work, how can you maximise the chances of a strong launch? The answer lies in a combination of proven marketing strategies. Below are twelve practical approaches that can help you generate buzz, drive early sales and build lasting momentum.

Marketing a New Product Tip #1: Do a pre-launch announcement

You do not need to wait until launch day to start marketing. Creating anticipation in the weeks beforehand can attract attention and build genuine excitement around your new product.

Done well, this approach can deliver sales from day one.

Study how leading brands turn their announcements into events. Share early details, highlight key benefits and give your audience a reason to look forward to the release. The wait itself can increase perceived value.

Marketing a New Product Tip #2: Put the spotlight on your new product

Feature your new product prominently on the homepage so visitors see it immediately. Avoid hiding it deep in navigation or category pages, as this reduces visibility and conversion opportunities.

Make the product the hero of the page with clear imagery and compelling copy. Ensure it also appears in search filters so customers can find it easily.

Marketing a New Product Tip #3: Take pre-orders

Pre-orders let you start generating revenue before stock arrives. This approach shortens the slow ramp-up phase many new products experience.

Key advantages of taking pre-orders include:

• Early revenue and profit before the official release
• A reduced introductory sales cycle
• A sense of exclusivity for early buyers
• Built-in urgency that encourages faster decisions
• Better forecasting of initial demand and improved ROI

Marketing a New Product Tip #4: Offer discounts

Rather than discounting older items, consider a limited-time discount on the new product itself. Savvy customers often wait for sales, so a timely promotion can convert interest into purchases before attention fades.

Marketing a New Product Tip #5: Run a contest

Giving the product away through a well-run contest or giveaway can dramatically increase exposure. Social media contests on platforms such as Facebook, Instagram and X require minimal spend beyond the product and shipping costs.

According to a 2026 survey conducted by Easypromos, social media giveaways boost follower growth, brand visibility and engagement while fostering loyalty and generating leads.

Marketing a New Product Tip #6: Feature it on gift guides

Inclusion in relevant gift guides can place your product in front of thousands of ready-to-buy readers. Reach out to niche blogs and websites with active audiences, personalise your pitch and follow up promptly.

For even greater control, create your own gift guide as a dedicated page or blog series on your site.

Marketing a New Product Tip #7: Use the power of emails

Email marketing remains one of the most effective channels for both acquiring new customers and engaging existing ones. Selling to current subscribers is significantly easier: research shows a 60–70 % chance of converting an existing customer versus only 5–20 % for a new lead.

Retaining just 5 % of current customers can increase profits by 25–95 %. Email also delivers immediate results, making it ideal for announcing and selling a new product.

Marketing a New Product Tip #8: Make Facebook your ally

Facebook offers two powerful tools for new-product launches: Custom Audiences for hyper-targeted advertising and the Facebook Shop feature for direct browsing and purchasing. Integration with Shopify further streamlines the sales process.

Marketing a New Product Tip #9: Use Instagram

Instagram should be part of any social strategy. With more than 400 million daily active users, easy-to-create Stories and built-in shopping features, the platform offers multiple ways to showcase products and drive sales. Use hashtags and geo-tagging to extend reach.

Marketing a New Product Tip #10: Promote with videos

Video remains one of the most persuasive formats. Around 90 % of consumers say product videos help them make purchase decisions, and 64 % report being more likely to buy after watching one. Share high-quality videos on your site, YouTube and social channels, and include them in email campaigns.

Marketing a New Product Tip #11: Write blogs

Consistent blogging around a new product launch drives traffic, generates leads and attracts media attention. Publish posts before and after release, and consider guest posts on relevant sites to broaden your audience.

Marketing a New Product Tip #12: Reach out to bloggers and other influencers

If your own audience is still growing, influencer outreach can accelerate results. Partnering with established bloggers and creators in your niche builds trust, drives qualified traffic and improves SEO.

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