12 Facebook Features You Need to Use Today

Hello!

With more than 2.25 billion monthly users as of 2026, Facebook remains the premier destination for social media marketing.

But are you truly optimizing your presence on the world’s most ubiquitous platform? Here’s why your Facebook marketing strategy should leverage these 12 powerful features.

1. Keep an Eye on Your Facebook Ads Relevance Score

While it’s tempting to adopt a “set it and forget it” mindset with ad campaigns, Facebook’s relevance score offers a clear window into ad performance. This metric reflects ad quality, directly influencing delivery and costs.

The score factors in both negative signals (such as users hiding your ads) and positive ones (video views and conversions). All interactions are continuously tracked, keeping your score current and reliable.

As your relevance score rises, ad costs typically fall — creating a strong incentive to craft highly relevant creative. It’s a genuine win-win.

2. Use Facebook Pixel for Facebook Ads Retargeting

Once you’ve built timely, relevant ads, the next step is optimizing targeting and measuring results.

Facebook Pixel helps you:

• Build custom audiences
• Reach the right people
• Boost advertising ROI
• Unlock additional Facebook tools

Pixel makes it simple to understand user actions on your website, enabling precise measurement of ad effectiveness. Place a small code snippet in your site’s header; whenever a user completes an action (such as a purchase), Pixel records it.

Use the resulting data to refine campaigns, retarget visitors who viewed specific pages, and create lookalike audiences. Pixel also supports automated bidding for high-intent users and provides clear visibility into sales and conversions.

3. Use Invite Feature to Get More Facebook Page Likes

Even after a campaign ends, you can continue growing page likes. Simply click the blue thumbs-up icon beneath a post to reveal users who engaged with it, then select “Invite” to like your page. Users who have already liked the page won’t appear as options.

4. Scout Out Your Competitors with Suggested Facebook Pages to Watch

Curious how your competitors’ Facebook performance compares to yours? Pages to Watch lets admins monitor up to five similar pages and benchmark key metrics side-by-side. Available to any page with at least 100 likes, the tool delivers actionable insights into effective (and ineffective) tactics.

While Facebook suggests pages, select those most similar to your own in audience and niche. Search for “pages liked by people who like ______” using both your page and competitors’ names. Review top-performing posts, posting frequency, timing, and comment sentiment each week to refine your approach.

5. Use Facebook Insights Data for Business Analytics

Facebook Insights holds a wealth of valuable data. Exporting and analyzing these files helps sharpen your strategy and build new audiences. Visit the Insights tab, click Export Data, and choose Page Data to access engagement metrics and audience insights.

Download files monthly and store them for easy analysis. Note that you can export up to 180 days of data or 500 posts at once — frequent posters may benefit from more regular downloads.

6. Add High-Quality (Free) Stock Images to Your Facebook Ads

High-quality visuals significantly boost recall, sharing, and engagement. If you lack a paid stock library, Facebook provides free access to millions of professional images via Shutterstock.

This searchable collection offers commercially licensed photos ready for use in ads. The Page Manager app also lets admins upload multiple images directly from their phones, simplifying A/B testing within a single campaign.

7. A/B Test Your Facebook Ads

Facebook’s Create Multiple New Ad Sets tool enables you to generate several ad variations within one campaign, segmented by age, location, and other factors. Testing helps identify what resonates most with your audience.

Start in Ads Manager by selecting your objective and campaign name, then choose Create Multiple Ad Sets. This streamlined approach reveals exactly which creative elements drive results.

8. Find and Target new Audiences in Facebook

To expand reach and improve News Feed visibility, use Audience Optimization. This organic targeting tool lets you reach users based on interests, delivering more personalized content and higher engagement.

Enable the feature in Settings under the General section. When creating a post, a target icon appears below it. Click to define audiences by location, age, gender, and up to 16 interest tags.

9. Save Facebook Posts to Share Later

Ever spot great content while browsing but forget to share it later? Facebook’s save feature solves this by letting you build a personal library of posts.

Facebook makes it easy: click the three dots in the top right of any post and select Save Link. Access saved items anytime via the See More (or More on mobile) menu.

10. Post on Facebook at the Right Time

Facebook Insights reveals the optimal posting times. Navigate to your page’s Insights tab, then Posts. A graph shows when your followers are most active throughout the week. Combine this data with reach and engagement metrics to time your content strategically.

11. Use Pinned Facebook Posts to Increase Visibility

For time-sensitive promotions or announcements, pin key posts to the top of your page. The pinned post appears first in your feed and remains visible for as long as you choose.

To pin, click the three dots on the desired post and select Pin to Top of Page. Unpin anytime via the same menu.

12. Add Flair And Showcase More Products with Facebook Carousel Ads

Carousel Ads combine video and storytelling to showcase multiple elements in a single ad. This format supports up to 10 images or videos, plus links, headlines, and calls to action.

Carousel Ads scroll vertically on mobile and horizontally on desktop, ensuring strong visual impact. They’re an effective way to highlight product variety and brand creativity.

With a monthly audience of 2 billion and growing, Facebook continues to be an essential platform. Leverage these features to boost engagement, expand reach, and strengthen your brand.

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