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Ecommerce has taken over the retail world, and it’s not hard to see why. The rise of the internet has led to an increase in online shopping. It has allowed businesses more opportunities to reach their target audience from different markets across borders and increase their sales.
However, you’re not the only one vying to capture the attention of your target users. Standing out and making a name for yourself in the crowded ecommerce marketplace can be challenging.
This is where conventional and multilingual ecommerce marketing tactics come in. You should aim to create a robust marketing plan to attract more users to your website, convert them into loyal customers, and keep them returning for more – and being multilingual ensures that you won’t be limited to just, for instance, English speakers.
So let’s discuss ten tested and proven effective ecommerce marketing tactics, like social media and email marketing, that will help you achieve your business goals. We will cover all the essential ecommerce marketing strategies you need to know to succeed.
#1: Email Marketing
It might seem old school, but email marketing is one of the most effective ecommerce marketing tactics, as it is a consistent way you can directly engage your target audience.
By building a list of subscribers interested in your products or services, you can share your branding through content with your audience and create targeted emails, promoting sales and encouraging them to purchase.
Here are some ecommerce marketing tactics for email marketing that you can do:
- Provide a lead magnet by making the emails you send valuable to your target audience, which will persuade them to subscribe.
- Create personalized emails to better connect and engage with your users.
- Use subject lines that are attention-grabbing so that the minute they check their emails, they feel compelled to check it. (Don’t overdo this, though – if you always promise something interesting and exciting but never deliver, they’ll just ignore or unsubscribe entirely).
- Your email list should be segmented, so that your emails can better target specific users.
- Test your emails first and identify what works best for your audience.
- Emails are also a great way for subscribers to not only learn about new products and services but promote upcoming company events and promotional offers.
#2: Social Media Advertising
Nowadays, much of our digital lives revolve around social media. HubSpotreported that an estimated 4.7 billion people use social media across the globe. In 2024, this increased by 4.2%.
Currently, ecommerce advertising in social media has become the second-biggest advertising market when it comes to digital ads, especially in the US market.
If you are looking to expand into new markets and broaden your outreach, your ecommerce marketing strategy for social media ads should be personalized and accessible to your target audience.
Below are simple marketing tactics for ecommerce that you can do to maximize your social media advertising :
- Choose the right platform for your target audience.
- Create eye-catching ads that grab people’s attention.
- Use targeting options to reach the right people.
- Test different ad formats to see what works best.
- Keep up with engagement numbers and adjust your strategy accordingly.
#3: Translation
Having an ecommerce business doesn’t have to be limited to your local area. In fact, that’s one of the main reasons to use ecommerce over brick-and-mortar stores! Expanding operations globally is an excellent way to increase customer base and revenue.
If you plan on relaying your message to the world through social media advertising and content marketing, working with translation services and global marketers is absolutely crucial to ensure that quality translations will enhance your customer experience, build trust, and boost sales.
Translating and localizing content isn’t just so you can make your brand easier to relate to your target international users, but it will also improve your SEO and make your website more visible on the Search Engine Results Pages (SERPs) of your target market.
To make the most of the translation, here are some simple marketing tactics for ecommerce you can do:
- Translate or localize your ecommerce website marketing and content across various languages.
- Collaborate with native translators and linguistic managers so you can get high-quality translated and localized content.
- Research, invest in, and use website translation and linguistic project management tools and services to increase web traffic, conversion rates, and overall sales.
- Test your website and marketing content in multiple languages to ensure they convey the message properly.
#4: Content Marketing
On the creative route, content marketing and the creation process are essential if you’re looking to establish your brand’s expertise and authority in your industry.
This includes blog posts, podcasts, infographics, videos, and other types of content that will broaden your outreach and increase traffic to your website. You can also translate your content and implement a multilingual SEO strategy so you can make your content more relatable to non-English speaking users.
When it comes to content marketing, these are some of the best ecommerce marketing tactics you can do:
- Research and understand your audience so that you can create content that resonates with them.
- Use multilingual SEO tactics to optimize your content for search engines.
- Promote your content on social media and other channels.
- Track trends and adjust content output based on them.
#5: Influencer Marketing
The internet has led to the rise of influencers who collaborate with companies on projects that will promote their business’ products and services.
Now, partnering with a local content creator or influencer in your target market can make promoting your brand a lot easier, as the influencer you can partner up with already has a number of followers and a strong community who will try out your products and services because of the trust they already have with the influencer.
Due to this, if you want to increase brand visibility by sponsoring or collaborating with an international influencer, here are some simple marketing tactics for ecommerce to keep in mind:
- Do background checks when choosing the right influencers for your brand. For example: Does their line of branding mesh well with your ecommerce business? What kind of audience does their content attract?
- Make sure to create a brief that’s clear that contains an outline and your expectations and goals out of the collaboration.
- Offer incentives to the influencer to promote your brand and provide them with a promo code for your company’s products and services that they can give their followers.
#6: Customer Reviews
Before we purchase a product, many of us look through customer reviews. Word-of-mouth marketing is more important than ever before. Once upon a time, we got this info from our friends and family, and now we can read the opinions of other customers about a product or service.
Customer reviews are a double-edged sword that you need to learn to cultivate to turn in your favor rather than against you. It’s a fundamental truth that unhappy customers are more likely to write reviews than content ones, so how can you ensure you get the good reviews you deserve?
One way of doing so is by making your customer reviews available in other languages through the use of translation tools and having the machine-translated content evaluated by language experts like a translation company or native translator to ensure that the message of the customer review is conveyed faithfully. This ensures that people can write good reviews in any language.
Below are some tactics for your ecommerce marketing strategy that can elevate the way you handle customer reviews:
- Encourage your online shoppers to give a review on your business by making follow-up emails and sending them after a purchase. You can offer incentive discounts on their next purchase.
- Update your profile regularly across multiple review sites.
- Handle inevitable negative reviews professionally; address the situation and offer them direct solutions to the problems that they experienced.
- Use negative reviews as a way to improve the way you provide customer services or make adjustments to your product.
#7: Upselling and Cross-selling
Once you have a robust customer base, you can either upsell or cross-sell to increase your order value and revenue. But what are upselling and cross-selling deals?
Upselling is where you offer clients a version of a product that is higher priced. Meanwhile, cross-selling is when you offer complimentary products that mesh well with an item as a bundle.
This is one of the trickiest ecommerce marketing tactics to do, but here are some tips for how you can implement it in your ecommerce marketing strategy:
- Use customer data you have on hand to analyze the buying habits of your clients and identify preferences.
- When upselling or cross-selling, make sure that at the heart of your decision is the customer experience; only offer services and products that are relevant to their needs.
- Imagery and language can go a long way when you persuade a customer to make an upgrade or add more items to their cart. So be sure to test and retest your creatives and copy to get the best outcome.
#8: Retargeting
Sometimes, you are not getting the best outcome from your ecommerce marketing strategy because you are not retargeting your clients. New clients take much more money to bring in than getting older clients to repurchase, after all.
You can use ads to retarget people who have visited your ecommerce website, have shown interest in your brand, or – best of all – who have made a purchase.
Remind them of your brand and the services and products you’re offering by incorporating retargeting strategies into your ecommerce search marketing tactics. Here are some pointers on how you can do this:
- Take advantage of tracking tools to identify the individuals who have visited your ecommerce website.
- If your target customer speaks another language, translate or localize your ads to make them aware of the services and products that your brand has to offer.
#9: Video Marketing
Video marketing has become one of the best ecommerce marketing tactics, especially short-form video content.
Many social media platforms prefer showcasing videos compared to other content, like short text posts, infographics, and images. The content that becomes viral is usually videos, which is why it is not surprising that many businesses use it to promote their brand.
We have listed a couple of considerations when creating an ecommerce online marketing strategy based around video content:
- Storytelling techniques are essential when creating video content, as they can help your brand better connect with your customers.
- As mentioned, you can create a video and post it across various social media sites. Modify your videos accordingly depending on the social media platform you’re using.
- Monitor your videos’ analytics, identify which videos have more views, andask yourself what made your most successful videos attract people to them compared to your previous videos.
- You can translate your video’s captions to make it more accessible to international users.
#10: Mobile Optimization
Everyone uses smartphones and other mobile devices when browsing the web. So if you plan to improve your website’s user experience, maybe consider making it more mobile-friendly.
This can make the experience of your target audience more seamless and convenient. Below are some ecommerce marketing tactics you can use to optimize your ecommerce website for mobile users:
- Make your website aesthetically pleasing to the eyes across all devices.
- Be sure to have your images and videos load quickly.
- Simplify your checkout process on mobile to minimize friction and frustration.
- Test the website again and again on different devices and browsers to ensure that it is compatible.
- You can work with language professionals in the translation services sector to make your website not only mobile-friendly but also multilingual-friendly.
Conclusion
Ecommerce marketing can be cutthroat, but with the right ecommerce marketing tactics and strategy, you can increase your sales. By hiring an ecommerce marketing agency or expert in global marketing, like a translation company, you can accomplish your objectives in creating a strategy to build an audience, increase traffic to your multilingual website, and establish a relationship with your loyal customers.
Hopefully, the tips and insights that we discussed in this article will help you get started to achieving your objectives and goal.
To be successful in the competitive ecommerce market, it’s important to have multiple touchpoints with potential customers. Your business may offer top-notch products or services, but simply having great offerings isn’t enough.
Prospects need to be aware of your brand, be fully convinced of your product’s value, and have confidence in your authenticity through social proof and other factors. In essence, they need to understand how your product or service will benefit them and why it stands out from your competitors.
For a successful ecommerce business, it’s essential to have a comprehensive marketing strategy that targets growth and employs a multi-faceted approach to engage prospects and turn them into brand advocates. There are two main marketing options to achieve this — conducting marketing internally or working with an ecommerce marketing agency.
As a business owner, the decision to hire an ecommerce marketing agency can be a daunting one. It can be intimidating to take this step, and you may have doubts about whether the investment is worth it.
In our blog post, you will find everything you need to know to make your ecommerce agency hire a huge success.
What is an Ecommerce Marketing Agency?
An ecommerce marketing agency is a specialized team of experts who work with your business to achieve your goals and bring your vision to life.
They solve complex problems and issues, and use their expertise in ecommerce to drive growth through quality content, promotions, customized campaigns, automation, and more. In short, they help ecommerce businesses grow by increasing sales and conversions.
They offer a wide range of services to help online store owners sell more products and increase their presence in search engine rankings. Most often, they manage to achieve this through the strategic use of creatives, technology, and marketing services.
They also bring fresh perspectives, innovative ideas, and technical know-how to the table that will help you achieve your goal.
8 Telltale Signs It’s Time to Hire an Ecommerce Marketing Agency
Determining the best approach to marketing your business can be a complex decision, whether it be hiring an in-house team or outsourcing to a consultant or agency.
However, there are certain indicators that can help you determine the right time to bring on an ecommerce marketing agency for your business.
#1. You See a Decline or Stagnation in Sales
You may have done an excellent job of running your business successfully yourself. However, after a certain period of time, if you notice a drop in sales, it might be time for you to hire an ecommerce marketing agency.
An ecommerce marketing agency will audit your website to see if there are any user experience issues, and will also ramp up new marketing campaigns to reach more customers.
They will help you develop a marketing strategy that will ensure that your content reaches your target audience. Your marketing messaging will be on point reaching the right audience at the right time.
They will create an effective plan to integrate your sales process into marketing strategies that direct good leads to your sales team.
#2. You are Launching a New Product
Launching a new product should generate buzz and create excitement among the audience. This will help to a great extent in the initial sales.
You may be able to create a small buzz through your own marketing efforts; however, a good ecommerce marketing agency with a team of experts can generate a big buzz and make your launch even more successful.
#3. Your Business is Growing
As your business flourishes and expands, it’s crucial to have experts on board to keep pace with its growth.
As you establish a reputable brand, it’s essential to maintain that reputation of excellence and innovation. To do that, you’ll need more than just a website and simple ecommerce marketing strategy.
You’ll require a team of experts who are dedicated to creating innovative ideas for your business.
Due to the demanding nature of managing a growing business, business owners may not have the time to devote to learning and executing a complex ecommerce marketing strategy.
It’s more practical for them to focus on growing their business and managing finances, rather than taking on the added responsibility of ecommerce marketing.
#4. Your Content Becomes Outdated
As a business owner, you have a responsibility to continuously develop and refine your business to maintain its competitiveness, innovation, and relevancy.
Despite this, many business owners may prefer to remain with the traditional models they are familiar with. However, it’s crucial to adapt and evolve according to market trends, customer demands, and technological advancements to ensure business success and progress.
Old, stale content can harm your online presence by impacting your Google rankings and reducing engagement on social media. Consistent, fresh and unique content is vital, including daily social media posts and weekly website updates.
Hiring an ecommerce marketing agency can provide significant benefits by giving you access to a team of dedicated specialists focused on growth, optimization, and marketing goals. These experts help you steer clear of declining cycles and keep your business evolving.
#5. You Can’t Measure Social Engagement and Web Analytics
“What gets measured gets improved” – Peter Drucker (Austrian-American Consultant, Educator, and Author)
While running an ecommerce business, it is important to measure social engagement and website analytics. You should test, track, and analyze the results to find out what’s working and what’s not. If you are not able to do so, you should hire an ecommerce marketing agency as they have the analytics resources to help you.
They will regularly track and look at how leads come to you and take steps to identify which leads have the highest sales possibility. They will evaluate your metrics and develop a strategy that tailors to your business needs.
#6. You Lack the Necessary In-House Skills
Developing an ecommerce marketing strategy requires the consideration of a variety of elements. It requires detailed knowledge and skill set of SEO, paid ads, social media, graphic design, and website development skills to ensure the success of your business.
By hiring an ecommerce marketing agency and working with them, you get access to all the creative knowledge. Whether it is researching SEO and keyword terms to promote your brand, specializing in social media marketing, or designing an attractive landing page for your site, it will be completely handled by their team of skilled professionals.
A good ecommerce marketing agency will offer specialists in each field who will assess your company’s needs and build a personalized plan based on where your company has the potential for maximum growth.
#7. You Can’t Handle Everything Yourself
As a business owner, you may be an expert in handling your products or services; however, you may not be equally skilled in online marketing. You may end up adding a lot of pressure on yourself when you try to handle paid ads, social media, web updates, and email marketing along with your other business tasks.
Running an online business can take up a lot of time, and as a business owner, you may have a lot of tasks on your plate, making it difficult for you to focus and handle everything yourself. An effective solution to this problem is to outsource various tasks to an ecommerce marketing agency. By doing this, you will be able to focus on running your business while the agency handles your marketing strategy.
Remember, when you try to manage everything yourself, it can be exhausting. So switch your focus to your strengths and reach out to an agency to reduce your workload and burden.
#8. You Struggle With Making Long-Term Plans
Long-term planning is crucial for running a successful business as it helps in determining concrete processes and actions that are needed to achieve strategic goals. It is important to frame and implement marketing strategies by keeping long-term revenue and brand-building goals in mind.
An ecommerce marketing agency will focus on setting priorities, aligning resources, and handling unexpected changes, thereby enabling you to think months or even years in advance.
How to Choose the Right Ecommerce Marketing Agency
Remember, not all ecommerce marketing agencies are created equal. There may be several ecommerce marketing agencies out there; however, not every agency can actually deliver on what they promise.
Here are a few tips that will help you find an agency that can take your business to the next level.
Determine Your Goals, Budget, and Timeline
When selecting an agency to partner with, consider aligning their expertise with your specific objectives. These objectives could include increasing ecommerce store traffic, boosting monthly sales, raising brand recognition, enhancing user experience, etc. Ensure that the agency’s goals align with your overall business goals.
For instance, if your aim is to improve your website’s organic traffic, consider an agency with proven expertise in SEO tactics. Conduct thorough research and choose the agency that best fits your needs and budget.
In addition to setting your goal, it’s important to clearly define your target audience. Be specific about what you want to achieve and who you’re trying to reach. With this information, you can establish your budget, timeline, and desired outcomes. This will assist you in eliminating agencies that are beyond your budget or unable to demonstrate similar results to what you’re seeking.
A good ecommerce marketing agency can be expensive, making budget a key consideration when choosing one. Be clear about your budget and desired timeline for results.
The extent of work, delivery timeline, and project complexity can impact your budget. Many agencies are flexible and can adjust their services to fit within your budget.
Do Background Research
Although ecommerce marketing agencies may appear similar, they are not. Some agencies have the potential to revolutionize your business while others may not deliver the desired outcomes. It’s important to thoroughly evaluate and select the right agency for your needs.
Conducting background research is crucial to validate the credibility of an ecommerce marketing agency. Research their past work and check for customer reviews. Verify if they have achieved success with similar projects. Background research will give you insight into their approach to crafting ecommerce marketing campaigns.
Some agencies offer case studies and demonstrated results for businesses similar to yours. Case studies provide a more comprehensive view of an ecommerce marketing agency’s performance. They offer comparative data, customer testimonials, and reviews. You can also witness the effectiveness of their services and the outcomes they achieved.
Reach out to companies the agency has previously collaborated with and gather their feedback. Speaking with them will give you a better understanding of the agency’s operations and the team you may potentially be working with.
Evaluating an agency’s history will assist you in determining if they have previous experience working with businesses similar to yours and if they would be a good fit for collaboration.
An ecommerce marketing agency with a diverse background working with clients across industries can bring a fresh perspective and generate tailored campaigns and effective sales strategies for your specific audience.
Learn What Services They Offer
Ecommerce marketing agencies may either specialize in certain services or offer a comprehensive range of solutions for your ecommerce business.
It’s beneficial to consider working with a full-service ecommerce marketing agency, as they are equipped to handle all your marketing needs and can streamline your processes.
With a one-stop-shop solution, you can simplify reporting, link various campaigns, and make adjustments based on results. Having all your marketing records managed by a single agency can also improve your overall marketing efficiency.
You Should Be Comfortable With Their Communication and Reporting Structure
It is essential to consider an ecommerce marketing agency’s approach to communication and reporting when choosing one to work with. Marketing is a dynamic process and results can vary, so having a transparent and open line of communication is critical to ensuring a successful partnership.
Be wary of agencies that make unrealistic promises and focus on clear reporting to keep your marketing efforts on track
When selecting a marketing agency for your ecommerce business, it’s important to consider their communication and reporting process and make sure it aligns with your preferences. To simplify this, make sure to clearly outline the statistics and metrics you want included in your reports.
Find Out What Technologies and Tools They Use
Having knowledge of the tools and technologies used by an ecommerce marketing agency is essential, as utilizing appropriate tools can boost the efficiency and outcomes of a marketing campaign.
When choosing an ecommerce marketing agency for SEO, make sure they have access to tools such as SEMrush, Ahrefs, etc. for tracking trends and keywords. Similarly, for email marketing campaigns, confirm that they use tools like MailChimp or Campaign Monitor.
It’s common for successful ecommerce marketing agencies to utilize Google Analytics for reporting and data analysis, as well as design and development tools for campaign creation.
Knowing about the tools and technologies an ecommerce marketing agency uses can distinguish between a mediocre agency and a well-established one.
Check for Fair and Economical Pricing
Many business owners make the mistake of choosing an ecommerce marketing agency based solely on the low prices of their services. While cost is a consideration, it’s important to keep in mind that a cheaper agency may end up costing you more in the long run due to the need to correct mistakes.
Instead of searching for the lowest prices, aim for fair pricing that reflects the quality and credibility of the work you expect. A higher-priced ecommerce marketing agency that is willing to invest more effort into crafting successful campaigns can often be a better choice.
Having a clear idea of your campaign goals and requirements will help you make informed decisions when choosing an ecommerce marketing agency.
Interview the Agency That You Have Chosen
Once you have selected an ecommerce marketing agency that meets your criteria, it’s important to schedule an interview to learn more about them and gauge the potential of a partnership.
You can conduct an interview with the chosen ecommerce marketing agency to gain a better understanding of their work and capabilities. By asking relevant questions, you can assess if they are the right fit for your business needs.
- Will the work be completed entirely by the ecommerce marketing agency or will it be contracted to external individuals or entities?
- What will the team look like?
- How will communication with the assigned team member be maintained and how often will meetings be scheduled to discuss and plan the campaign?
- Can you explain the process that will be followed and outline the workflow?
- How will the success of the campaign be monitored and evaluated?
Final Thoughts
As a business owner, you may have many business-critical decisions that need your attention. So, hiring an agency will be a wise decision. Partnering up with an ecommerce marketing agency can be a boon for your business.
However, if you’re planning to hire some random ecommerce marketing agency without doing proper background research, you could end up losing money, putting your business at risk.
Taking your time to choose the right ecommerce marketing agency is essential to ensure the success of your business. Rushing the decision can lead to negative consequences, so it’s important to carefully research and evaluate potential partners.
An effective ecommerce marketing agency can drive significant growth for your business and broaden your reach to new customers.
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