Advertising offers all sorts of opportunities to generate leads and bring fresh customers to your business so that sustainable growth is within your grasp.
Here are a few different ways you can use it to get the ball rolling and make a meaningful difference to both your sales figures and your profits.
Leveraging Social Media Ads to Reach Potential Leads
With social media being the biggest advertising platform, it’s important that businesses use these channels in order to reach their target audience.
Through creative ad campaigns and targeting techniques, you can successfully increase brand awareness and generate more leads.
Start by creating compelling visuals that will draw attention from potential customers and then ensure your content is optimized, so it appears at the top of news feeds.
Additionally, use strategic segmentation when placing ads on different platforms such as Facebook or Instagram in order to ensure they are seen by users most likely interested in your product or service. Lastly, track how successful each campaign has been so you can adjust accordingly if needed.
Harnessing the Power of Google Ads for Lead Generation
If you want to generate leads quickly, then Google Ads is one of the best options. With its powerful targeting capabilities and expansive reach, it’s an effective way to bring in new customers.
Start by researching keywords associated with your business so you can create relevant ads that will show up when someone searches those terms.
Consider using ad extensions that allow users to click through directly from an ad into a landing page on your website or even call you directly for further information about what you offer – this will increase conversions substantially.
Finally, monitor how successful each campaign has been so that you can make tweaks and changes to get better results in the future and improve your ROI.
Using Your Advertising Data to Build Your Organic Search Traffic
Paid ads on Google or any other platform are all well and good, but you can make more of them if you take a deeper look at the data they generate and use this to inform your organic SEO as well.
For instance, by using insights from PPC data to help your SEO for your website, you’ll effectively be double dipping on your ad spend and also learning more about your audience in the process.
This will not only be beneficial for improving your search rank and boosting click-through rates but will also prevent your site from cropping up on SERPs where it doesn’t really need to be, thus avoiding bounce rates being an issue.
Utilizing Retargeting Ads to Convert Prospects into Leads
Retargeting ads are a great way to convert prospects who have already shown an interest in your product or service. By targeting them with relevant messages, you can remind them of what you offer and convince them to take action.
To start, create high-quality content that will draw attention from potential customers when they see it in their news feeds or other online spaces. Additionally, make sure the ad copy is tailored specifically for each audience segment – this will help ensure maximum effectiveness.
This is part of recognizing that generating new leads isn’t a one-time process but rather an ongoing experience in which you build a relationship and nurture prospects with a view to eventually earning a conversion further down the line. Sometimes that means reconnecting with them after they’ve slipped the hook and not giving up hope.
Developing an Effective Landing Page Strategy for Your Ad Campaigns
A well-designed landing page is essential if you want to get the most out of your ad campaigns. It’s important to design a page that will quickly and clearly communicate what your product or service is all about and why it’s beneficial for potential customers.
Furthermore, ensure there are plenty of opportunities for users to take action – such as signing up for a free trial or downloading materials – so you can capture leads more efficiently.
As with the other tactics mentioned so far, you won’t get much out of your landing page tinkering if you aren’t measuring performance and reacting to what you find out. Don’t be afraid to test different landing pages for different prospects, for instance, as you could find that what works for some leads isn’t as impactful as for others.
Exploring New Platforms such as Podcasts or Video Advertising
To stay ahead of the competition, it’s important to explore new platforms where you can reach potential customers. Podcast and video advertising are two great options that allow businesses to target a larger audience with their messages.
With podcasts, you can create ads that will be played during specific shows so they are heard by users who might already have an interest in your product or service – this increases conversions significantly. The other advantage of podcast ads is that they have a higher level of engagement than promos encountered in other contexts. This gives you more opportunity to set out your stall, sell yourself comprehensively, and convince prospects to take a closer look.
Today, it’s also crucial to consider creating high-quality videos for online streaming services like YouTube. A combination of paid ads that run before content from creators that are relevant to your customers, and your own uploads that are available on a branded channel, will work wonders.
Obviously, a video ad campaign requires a bit more investment to get up and running, especially if you’re keen to make it look as professional and polished as possible. However, if this is a concern, then you need only look at the engagement and ROI potential of a well-pitched video ad to help justify the expense.
Creating Targeted Visual Content and Using It in Your Ad Campaigns
We’ve touched a little on visual content already, and it’s definitely an effective way to capture the attention of potential customers, particularly online.
To ensure maximum impact, create visuals that are tailored specifically for each target audience – this will make your ads more memorable and engaging.
Additionally, consider using different types of visuals such as infographics or animations when creating ad campaigns – these can be very effective at drawing people in.
Finally, use A/B testing to see which type of visual content works best with each campaign so that you aren’t missing opportunities to increase engagement.
Measuring the ROI From Your Advertising Efforts
Speaking of ROI, this isn’t just something you need to look at for individual campaigns on particular platforms but also from a holistic perspective across your whole marketing setup.
You must check to see how certain platforms and strategies fare in comparison with others so that you can decide which works best in terms of lead generation and whether there are any areas that aren’t pulling their weight.
You should set up tracking codes for each ad so that data can be collected and identified more easily. Additionally, use analytics tools such as Google Analytics or Facebook Insights in order to gain a valuable peek into how users interact with your ads and your website. This will help inform future decisions about what works best and what leaves something to be desired.
From a practical perspective, it’s wise to store all of this data in a central location so it’s easy for everyone involved in the process to access and review it regularly.
Staying Up to Date with The Competition
If you’re struggling for inspiration and you aren’t sure what to do to make your next campaign more engaging than the last, even with ample data available, then it’s worth looking to see what rivals are doing in terms of marketing and lead generation.
While it’s not sensible to copy other campaigns outright, you can learn a lot about how trends are evolving and what tactics work with modern audiences by reviewing the output from competing businesses and brands.
This is also a good way of getting to grips with platforms that you might not be especially familiar with, particularly in the social media space. You don’t want to make any content creation faux pas if you can avoid it, and seeing how others use up-and-coming sites and services is a savvy move for this reason.
Getting Feedback From Leads Directly
Last but by no means least, we need to talk about the power that comes from actively asking leads what they’re looking for from the businesses they engage with and the ads they encounter.
There’s only so much you can clean from facts and figures, and sometimes you’ll only get a straight answer about why your efforts aren’t turning out as expected if you get this directly from the people you’re targeting. You can do this in a number of ways, such as with social media polls or on-site questionnaires.
Final Thoughts on How to Use Advertising to Bring in New Leads
It’s worth emphasizing that there’s no one approach to using advertising to bring in new leads which will have a sure-fire positive impact on your business. As we’ve mentioned throughout, you need to be willing to drill down into the data and always aim to refine your campaigns, even if they are successful on paper, because there’s always room for improvement.
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