Writing a beautiful post on Instagram

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There is an opinion that writing text posts is long and difficult. The purpose of this article is to prove that writing a post and engaging an audience can be easy if you know a few steps and follow our algorithm. It is enough to make two or three publications, based on our recommendations, and the skill will be pinned.
Rules for writing posts for social networks
Some experts argue that each social network has its own specifics and you need to write for them in different ways. Others believe that the main thing is the interests of the audience, and the platform itself is secondary and there is no need for separate instructions on how to write a post for a specific service.
We will consider universal recommendations suitable for writing posts on any social network.
How to find an idea

Purpose: How can you help the reader?
Having chosen a topic, you need to set a goal. What will subscribers find out? Why is this information useful?
The formulated goal will make the text coherent and structured. If there is no clear goal, the author starts trying to “embrace the immense”, the thought jumps from one to another, the reader does not find an answer to the questions, gets bored and scrolls through the post. Focus on the needs of the audience, do not focus on your own interests.

Decide what to post about: pick one narrow question and answer it. Also, the chosen question becomes a good title.
Where to get ideas for posts:
- texts in blogs with the same subject;
- credible expert articles;
- videos.
Write the correct structure
Although some writers’ longreads get thousands of likes, people on social media usually like short texts more than long ones because they want to have fun, not delve into a complex article. Therefore, it is important to highlight the theses and create a structure based on them. The structure smoothly leads the reader through the text, summing up the results.

- title and abstract (announcement, preamble) include the main topic and, possibly, an amplifier (for example, if you want to show that even beginners will understand the material, or if you need a provocation);
- the introduction formulates the main question, reveals why it is important and how the post will help;
- the main part is the answer to the question;
- the end is a summing up, an invitation to a dialogue or an incentive to purchase a product.
Writing a draft
At this stage, the basis of the text is prepared according to a given structure. Expand the basic concepts, find and add facts, convincing examples for the audience. At this stage, do not try to write a beautiful text. Now it is important to collect and organize the necessary information.

At the end, add a call to participate in the discussion in the comments or share.
Read the draft. Simplify complex expressions, get rid of unnecessary introductory constructions and repetitions. Go over the text, make sure you haven’t missed anything from the planned structure.
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How to write interesting texts that will be shared
The best effect is given by posts that subscribers share with friends. What motivates people to send someone a publication or repost?

Powerful emotions. It can be delight, indignation, sadness, hatred, whatever. By making a repost, a person expresses his attitude to a resonant event.
Belonging to a team. Many people tend to be interested in what is important to others. For this reason, popular news, new memes and comments on scandalous topics are spreading.
Benefit. By sharing cases and life hacks, people feel that they are helping others. Another reason to repost such a publication is the ability to save it and reread it later, as the need arises.
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