Top 3 Social Media Mistakes Brands must avoid in 2022

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Since the world confronted lockdowns, individuals restricted themselves to the four walls of their homes, raising the amount of time they spent on social networking platforms and their screens. Yet this shift was not always a negative development.

Social media kept the world connected even as the harsh reality of the new normal isolated everyone.

This gentle growth in screen time gave brands and organizations an unprecedented opportunity to reach their audiences in meaningful ways.

As we look toward 2026, it is clear that 2025 has permanently transformed how we do business. Going forward, no successful marketing strategy can exist without social media at its core.

In exploring the landscape ahead for social media, I spoke with social media and entrepreneurship specialist Brandon Mimms. Brandon has built over 10 million followers across various Instagram pages.

“Knowing social marketing is all about understanding your followers,” says Brandon. “What do they want to see? What are they truly passionate about?”

People are more diverse and culturally aware in this digital era. Audiences now expect brands to be active on social media and to engage in real time.

Brandon shares the top three social media mistakes brands must avoid in 2026 to build a strong social presence.

Not scheduling your content

If you do not plan something, it likely will not happen on time. Days can quickly become busy, and the last thing you want is for your social media pages to go quiet because you have no idea what to post next. “Sit down and create a content calendar—and stick with it,” says Brandon.

“Thoughtful content requires work and creativity. If you want to attract followers and grow your business, consistency is essential.” Brandon advises sitting down with your creative team to develop a polished content schedule that drives dialogue and engagement.

Ignoring your followers

Posting consistently is not enough. You must also set aside time to reply to and engage with your followers.

No one wants to feel ignored, and that holds true for your audience as well.
Brandon

“If people are speaking and interacting with you, you need to respond. Failing to do so will not only turn away followers but could also cost you future sales.”

Social media is not just about promotion—it is also about customer service. Make sure your pages roll out the red carpet for anyone interested in starting a conversation.

Staying silent on important issues

Millennials and Generation Z, in particular, are reshaping how we view social issues and activism. They are the most ethnically diverse generation and see societal change as a positive force.

“2026 has brought continued conversations around important topics, and Millennials and Generation Z have shown they will align themselves with businesses that genuinely care,” states Brandon.

“Whether the issue is poverty, human rights, or the environment, followers will interpret your silence as a stance against progress. If something matters to your audience, it should matter to you as well.”

There is no limit to the role social media will continue to play in our business strategies. While 2025 demonstrated that the medium is constantly evolving, we must raise the bar in how we approach it.

As we move away from more traditional channels and deeper into social media, we must consider the unique demands of platforms such as Facebook, Instagram, YouTube, and TikTok.

Keeping these three principles in mind can help you avoid a social media misstep in the year ahead.

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