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Monitoring trends can be a big part of managing a small-business. Every year brings new changes to your industry and the tools and platforms that you use. Your ability to adapt is key to your success. Here are some insights and trends from the members of the online community for small businesses.
10 Ways for Making the Most of Trends
1. Learn from the Hooks of Viral TikToks
TikTok is definitely one of the most popular social media platforms in 2022. Marketers can gain a lot of value from TikTok. Even if you don’t use TikTok for reaching your audience, there are lessons to be learned from viral content. This SEMRush post has more information.
2. Video storytelling can help you get more out of your life
Video will be a key online marketing strategy in 2022. It’s time you started using it to promote your business. This HTML Marketing Institute post by Jodi Harris has some tips.
3. Keep up-to-date with LinkedIn Trends
LinkedIn is a powerful network for professionals and businesses. However, the benefits and uses of LinkedIn can vary from one year to the next. Christopher Benitez discusses facts and statistics about LinkedIn Trends in this Startup Bonsai article. BizSugar members also commented on this post.
4. Measuring Influencer Marketing ROI
In 2022, influencer marketing will be a major trend in business. If you want your strategy to succeed, it is important to measure its impact. Nina Petrov explains how to do this in this Pixel Productions article.
5. Learn from the top female affiliate marketers
Affiliate marketing can be a great way to make money. There are many people who have built entire businesses around this idea. Others use it to generate a steady income stream. Bill Acholla lists the top female affiliate marketers in this post.
6. Make Your Podcast Multilingual!
Multilingual consumers are becoming more common among today’s customers. This can impact the communication strategies of many companies. This is especially important for podcasts. This GMR transcription post by Beth Worthy explains this trend and shows how to adapt your podcasting strategy. See what members of the BizSugar community are saying.
7. Use psychology in web design to increase sales
Your website’s design can have a significant impact on sales and conversions. This has been true since the beginning. People are now becoming more aware of the importance psychology has on web design. Read more by Katie Lundin in this Crowdspring article
8. Upgrade to 3D Digital Experiences
Online consumers are increasingly interested in three-dimensional experiences. This technology is still in development. Businesses are constantly looking for new ways to improve this technology. Chris Wood, MarTech blogger, shares the concept and offers tips to help implement it.
9. Google Business Profile: Learn More
Google My Business is a powerful platform that helps businesses get found online. Google Business Profile was recently rebranded. This could have a significant impact on local businesses. Learn more about the updates from Alix Coe in this Bright Local post.
10. Earn money to shop for others
Today’s major trend is the gig economy. There are many opportunities to make extra money. This income can be used to help your business or to supplement your existing earnings. You can find opportunities to earn money shopping by Holly Reisem Hanna on The Work at Home Woman blog.
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