The abrupt dismissal of Alan Sepinwall, one of the most authoritative television critics of our time and arguably the finest writer on serialized storytelling, from Rolling Stone marks a striking example of the current state of the media industry.
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Sepinwall, who served as the magazine’s chief television critic for seven and a half years, has been a defining voice in TV journalism. During his tenure, he built on a tradition of deep, insightful series analysis that he pioneered in the late 1990s, becoming a household name among critics. Alongside him, executive digital director Lisa Tozzi and copy chief Steven Pearl also departed the publication.
In a farewell post, Sepinwall announced that his independent newsletter, *What's Alan Watching?*, will now be his primary platform.
He has fully embraced a subscription-based model, offering a basic tier at $7 per month and an expanded tier at $10 per month. This shift underscores a growing trend among critics seeking direct engagement with their audiences.
Sepinwall’s influence is undeniable. Dubbed the critic who “changed the nature of television criticism” and the “acknowledged king of the form” by Slate, his approach - especially his meticulous episode-by-episode breakdowns of iconic shows like *The Sopranos*—has set a standard for a generation of reviewers. His unique interviews with *Sopranos* creator David Chase, delving into the finale’s unresolved questions, remain a treasure trove for fans and a masterclass in critical analysis. This body of work is both a boon for enthusiasts of top-tier television and an ideal entry point into Sepinwall’s methodology.
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Beyond criticism, Sepinwall has proven himself a gifted author. His books serve as essential guides for readers and professionals alike. *The Revolution Was Televised*, a detailed exploration of twelve series that transformed the TV landscape, earned a spot on The New York Times’ list of the best books of 2012.
His follow-up, *TV (The Book)*, co-authored with Matt Zoller Seitz, ranks the 100 greatest American TV shows, enriched with analytical essays that deepen the reader’s understanding.
Despite his sudden exit, Sepinwall shows no signs of slowing down. His blog promises reviews of upcoming projects, including the finale of *Alien: Earth*, FX’s *The Lowdown*, and Vince Gilligan’s *Pluribus* for Apple. He is also working on a biography of Rod Serling and preparing a new book, signaling a robust future ahead.
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Sepinwall’s departure from Rolling Stone symbolizes broader shifts in the media landscape. Traditional outlets are increasingly cutting critics and analysts, pushing professionals toward subscription platforms like Substack for direct audience connection. This moment may well signal the end of an era for Rolling Stone and beyond, ushering in a new age where former corporate critics leverage independent platforms to take control of their destinies.
