In a bold and unexpected move, rap icon Snoop Dogg has released a new track and music video titled Gifts, celebrating the messaging platform Telegram and its founder, Pavel Durov.
Dropped on July 9, 2025, the project has ignited excitement across social media and crypto circles, blending Snoop’s signature chill vibe with clever nods to Telegram’s ecosystem, Durov’s personal life, and the platform’s defiant spirit. While it’s unclear how much Toncoin (TON) Snoop may have earned for this collaboration, the release is a striking mix of music, tech, and blockchain culture.
### A Playful Tribute to Telegram
The Gifts music video is a colorful, tongue-in-cheek homage to Telegram’s growing influence. Snoop, a known crypto advocate, weaves in references to Telegram’s privacy-first ethos and its blockchain, The Open Network (TON). The track promotes Telegram’s digital gift feature, a collectible NFT-like offering tied to the rapper’s involvement. Fans have called the video “hilarious” and packed with Easter eggs, with Snoop giving a shoutout to his “homie” Pavel Durov while hyping Telegram’s innovative tools.
A standout moment is Snoop’s playful jab at Durov’s recent revelation of fathering over 100 children through sperm donations. Earlier this year, Snoop poked fun at the news, and the Gifts track doubles down with witty lines about Durov’s prolific legacy, showcasing Snoop’s knack for blending humor with cultural commentary. The video also nods to Telegram’s “Digital Resistance” ethos, emphasizing its commitment to privacy and free speech amid global censorship debates. A brief cameo of Durov’s image ties the project directly to Telegram’s founder.
While Snoop’s payment remains undisclosed, his history with cryptocurrencies like Bitcoin, Dogecoin, and NFTs suggests TON may have been involved. The blockchain’s recent multimillion-dollar funding round highlights its rising prominence, and Snoop’s role could signal Telegram’s push to mainstream crypto through cultural heavyweights.
### Durov’s Plan to Shake Things Up?
The release has sparked playful speculation that Durov is using Snoop to challenge Western tech giants by promoting Telegram’s privacy-focused, crypto-friendly platform. With over a billion users and Durov’s vocal critiques of centralized control, Telegram positions itself as a rebel alternative to platforms like WhatsApp. The Gifts video fuels this narrative, with Snoop’s lyrics subtly mocking surveillance-heavy platforms while praising Telegram’s encrypted, decentralized approach.
Durov’s recent legal challenges in France, tied to Telegram’s alleged role in illicit activities, add context to this rebellious image. Despite ongoing scrutiny, Telegram continues to push forward, integrating TON into its ad and payment systems to build a crypto-driven future.
### A Cultural and Tech Fusion
Snoop Dogg’s *Gifts* is more than a catchy tune — it’s a milestone in the intersection of music, technology, and cryptocurrency. By partnering with Telegram, Snoop taps into a platform at the heart of debates about privacy and innovation.
References to Durov’s 100+ children, digital gifts, and the “Digital Resistance” are both promotional and provocative, framing Telegram as a bold alternative to Big Tech.
Whether Snoop was paid in TON or otherwise remains a mystery, but the collaboration underscores his ability to stay ahead of cultural and tech trends. As one fan put it, “Snoop and Durov teaming up for Telegram and crypto is the 2025 plot twist we didn’t expect.”
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### What’s Next?
The Gifts release could pave the way for more high-profile Telegram partnerships as it leverages TON to expand its crypto presence. With Durov’s vision of a decentralized, privacy-first internet and Snoop’s global influence, this collaboration might just bring Telegram — and TON — into the mainstream. For now, fans can vibe to the track’s infectious energy and its bold embrace of the digital frontier, while wondering about the crypto deal behind it.
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Note: Details of Snoop Dogg’s compensation and Telegram’s broader strategic goals remain speculative, as no official statements have confirmed these aspects.
