Hello!
Have you ever wondered how some websites manage to rank higher than others for particular keywords?
Would you like to be one of those websites?
SEO (Search Engine Optimization) is the answer. If you ever wanted to rank higher than your competitors or get listed on Google's popular search results pages, SEO could be what you need. Using some simple strategies and techniques can help raise your website to the top of Google for highly competitive keywords.
18 Simple Ways to Boost SEO on Your WordPress Website
1. Update Your Content Regularly
Keep your visitors coming back by providing them with fresh content. You probably already know that Google looks for this, but it's also great for user experience too. Users will most likely feel more inclined to share your content if they find something new there each time they visit. This is one of the best ways to rank higher without having to invest much in SEO.
2. Use Keywords Sparingly
Another important keyword strategy is to use your keywords sparingly throughout the post, usually no more than 2% of the time (or even less). Google has an uncanny ability to know when a website isn't relevant for a particular phrase and can punish you by ranking you lower.
3. Short Paragraphs
While it may be tempting to write long paragraphs full of fluff, keep them short and simple for better SEO results. This is another way to avoid Google's wrath, as well as provide your visitors with a quick read that keeps their attention. Make sure you use subheaders too, so people can quickly scan your posts and find the information they need.
4. Diversify Your Posts
Do you know what Google looks for when it comes to evaluating a website? It needs to see that the website has good content, is relevant for certain keywords, and has a lot of backlinks from other sites pointing towards yours too. You can make your website more appealing to Google by diversifying your posts and making sure that they contain a variety of keywords.
5. Keep Titles Short and Clear
Descriptive titles work best; they tell users exactly what the post is about, as well as entice them with something interesting. This makes it easier for search engines like Google to understand what the post is about and list it in search results.
6. Use LSI Keywords to Boost Your Rankings
LSI keywords (Latent Semantic Indexing) are words that might not be directly related, but still, convey an idea or concept to Google and other search engines. For example, if you wanted to rank for the keyword of "cats", you would also want to see your website for "animal", "feline", and other similar keywords.
7. Use Internal Links
Making internal links keeps visitors on-site longer, providing them with more information about the topic they're reading about, as well as allowing Google to better understand what your site is all about. Use anchor text (the underlined words in a link) wisely; they should be descriptive, relevant, and helpful for your visitors.
8. Install Search Boxes
It's important to make it easy for people to find what they're looking for on your website, which is why you need to install search boxes at the top of each page. This way, no matter what page they land on, they can quickly find the content they need without having to dig through your site. It's also the perfect way to boost SEO for highly competitive keywords.
9. Provide Useful Content
Make sure that every piece of content you publish is useful and sheds some light on an area that people may not have been aware of. This way, Google can better understand what your site is all about and help it rank higher in search results. Make sure you use lots of LSI keywords to support this strategy too.
10. Build a Strong Backlink Profile
A backlink profile consists of other sites that link back to your website from their pages. If your site has a lot of high-quality backlinks, Google will rank you higher in search results because it's clear that other authoritative websites are supporting your website. There are many ways to get these backlinks; social media marketing, article submission, and guest blogging are just some of the more popular methods.
11. Use Images
When you publish content, whether it's an article or blog post, make sure to include images; they hold the attention of readers and give your website a better user interface. Make sure you use descriptive alt text (the alternative text that displays when an image fails to load) for each picture too; this provides search engines like Google with extra information about your content.
12. Make Your Site Mobile-Friendly
People are increasingly using mobile devices like smartphones and tablets to browse the web; if your site isn't mobile-friendly it'll be difficult for users to reach your content, let alone enjoy it. Make sure you use responsive website design to ensure that your website looks good on all platforms.
13. Optimize Your Site with Schema Markup
Schema markup is a specific type of code that you can use to provide Google with more information about your content. You can mark up titles, images, descriptions, and anything related to your content, which helps search engines better understand what it's all about.
14. Publish Unique Content
Publishing unique and high-quality content is vital for your site. Search engines like Google will promote websites with valuable information, so make sure you write long and useful articles that cover all aspects of a topic. Using LSI keywords is also advisable to support this strategy.
15. Optimize Your WordPress Site for Speed
Speed is extremely important for websites, as it affects your rankings in search results. You can use content delivery networks to host your website on servers all over the world, which speeds up page loading for visitors. There are also things you can do within WordPress; make sure plugins aren't slowing down your site and use CSS to remove unnecessary elements like huge header images.
16. Submit Your Site to Search Engines
A lot of people don't realize this, but you have to submit your website to search engines if you want it to appear in their results. This is usually a fairly easy process and the benefits are huge; submitting your site will give it some initial authority from day one, which can help boost your rankings from day one.
17. Include Your Site in Google Analytics
As well as submitting your site to search engines, you have to link it with the analytics tool of your choice. Google provides a free service called "Google Analytics", which is essential for tracking visitors and understanding how they use your website.
18. Use Social Media
You have to share your website content on social media if you want it to gain popularity. Sites like Facebook, Twitter, and Google+ are all essential for getting the word out about your site, which leads to more page views, traffic, and sales.
Wrapping up
Using the above strategies will significantly improve your SEO rankings, while also helping you to get more visitors, leads, and customers. Using these techniques may take a little time to implement properly, but it's definitely worth it if you want to attract new customers.
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