OpenAI has introduced ChatGPT GO, a new low-cost subscription plan priced at ₹399 per month (approximately $4.60 USD), designed specifically for users in India.
The plan integrates seamless payment options via UPI, making it convenient for Indian consumers to access advanced AI features.
ChatGPT GO offers significantly enhanced capabilities compared to the free version, including higher message limits, expanded image generation, and the ability to upload files up to 10 times larger. This initiative responds to the growing demand for affordable AI tools in developing markets, where cost has often been a barrier to adoption.
Tailored to compete with budget-friendly alternatives emerging in the Global South, ChatGPT GO aims to make premium AI accessible to a wider audience.
Currently exclusive to India — OpenAI’s second-largest market after the United States—the plan is expected to significantly boost subscription numbers in the country.
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OpenAI plans to expand ChatGPT GO to other markets in the future, signaling a broader strategy to democratize AI access globally. For now, Indian users can leverage this cost-effective plan to unlock enhanced AI features, strengthening ChatGPT’s position in the region’s dynamic digital landscape.
